Are You Using Cheese?

Don't Use Cheese

Treasure Takes Effort

​When I was a kid I loved to go fishing. Me and a few buddies would go down to the local pier, and try and catch fish, but usually didn’t have much luck.

Then once or twice a summer, when we’d save up some cash, we’d go out on a big “party boat,” where they take a bunch of people out into the ocean to fish.

The fish we caught out there were a lot bigger, and a lot more of them.

Then later, I’d go with my dad and his friend, in a very small boat. We’d catch even MORE fish, since we could move around, and go to where the fish were.

Then even later on, I’d go backpacking with some friends. Way up into the mountains where few people had ever gone before.

Those lakes had some GREAT fishing. Big rainbow trout. The best day I ever had was with me and one other friend, in this huge basin with a bunch of little lakes. We’d walk from lake to lake, spend about an hour at each one.

Walking around the perimeter, casting and reeling.

We started in the morning, caught enough to eat for lunch, went back and caught enough to eat for dinner.

Needless to say, if ALL we wanted was to catch fish, that was some serious work. It took two days of hiking just to get there. Not just strolling, but walking up some steep mountains with huge packs on our backs.

But the path to the fish was just as enjoyable as the fish themselves. Gorgeous meadows with no other people. Wild bears and deer that most people only see on TV, or the zoo. Pure skies at night, billions of stars.

Compare that to the fishing down at the pier. No fish. Plenty of people who can drive right up, and eat ice cream while they watch us. All kinds of haze at night with very few stars.

Fishing on the pier was kind of a waste, so we didn’t spend to much on bait or tackle. Maybe some cheese.

On those lakes, on the other hand, half the fun was preparing. Spending all those hours in sporting goods store, checking out all the different lures and hooks.

There’s plenty of treasure in this world. But it’s not going to be right outside your door. You have to go looking for it. And you’re going to need some tools. Not chunks of cheese.

The effort is up to you.

The right tools you can find right here:

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