When I was a kid I used to love the Brady Bunch.

There was one episode where they were at some amusement park.

The mom told the two youngest kids they could go off on their own, but not to eat anything.

Otherwise, they would spoil their dinner!

So every opportunity they could, the kids ate. But they didn’t call it “eating.”

We’re not eating, we’re “tasting.”

We’re not eating. We’re just putting the ice cream in our mouths, and it’s going down our throats on its own.

Etc.

The truth is that any kind of meaning we put on anything is INCREDIBLY flexible.

Of course, our brains are hard wired to see danger in many places where it doesn’t exist.

Those that didn’t have this “danger around every corner” gene were removed from society.

Even if they were “wrong” one time out of a hundred, that was enough to end their genetic lineage.

Which is why some things are harder to “reframe” than others.

Like when there’s any question of social safety, your automatic brain response is “better safe than sorry.”

Only we don’t live in a society where getting any kind of social disapproval is dangerous. Sure, in our ancient history maybe, but not any more.

Which is why a lot of NLP “tricks” don’t really last. Imagine you’ve got two circuits in your brain.

One for “fear.” One for “pleasure.”

Sure, you COULD do a Swish Pattern, and practice replacing your “fear” response with “pleasure.” And it might feel cool when you do it.

But unless you drill it into your brain, several times, it won’t stick.

Imagine thinking that all you had to do to lose weight was to do ONE sit up.

Or if you were training for a marathon you only needed to go jogging ONCE.

Or if you wanted to learn how to play Moonlight Sonata, you needed to watch it on YouTube a couple of times.

But for some reason, this is how a lot of people “do” NLP.

Some kind of “once and done” magic fix.

Remember, we’re talking about rewiring ANCIENT brain patterns that’s kept us safe for MILLIONS of years.

Before we were even humans.

It’s going to take a while!

But each time is easy. Five minutes a day. A little journaling. A little daily introspection.

Make this a daily PRACTICE, rather than a magic pill, and you’ll be on the path to greatness.

And since most people are WAY too lazy to do ANYTHING other than take a magic pill, you’ll be WAY ahead of the game.

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Frame Control