Category Archives: Hologram

Magic Ball Of Fame

How He Faked Fame

Once there was a student who did an experiment.

It was for his psychology class in college.

He wanted to see if he could “fake” being famous.

Or what would happen if he could.

So he got a crew together.

They each had a “role.”

One guy was a cameraman.

Another two guys pretended to be his bodyguards.

And another two females were his publicists.

He went to a local mall, and everybody played their part.

He even made up his name.

His publicists referred to this fake name as if it were a household name.

And said something vague like, “Fake Name is doing research for a future project.”

Pretty soon the whole mall was buzzing.

A crowd was following him, people were filming him, tweeting him and posting about him.

And they were all posting his name as if it were a famous, household name.

A name that had been made up from thin air only a couple hours ago.

The punch line, of course, is we humans pay MUCH more attention to structure than we like to believe.

So when we see the structure of fame, (a crew of people, bodyguards, pretty girls acting as publicists) we assume that he’s famous.

Even if we nor our friends have ever heard of the guy.

Because of the STRUCTURE of his behavior, we treat him (or would treat him) like a rock star.

So what’s the deeper punch line?

If you want to be important, you need to look important?

That’s one way.

But hiring a fake crew to follow you everywhere is kind of expensive.

But talking is free.

And you can talk in a way that can IMPLY social proof and authority.

So even if you’re all by your lonesome, you can carefully drop some presuppositions into your language.

So your listener will naturally ASSUME you’ve got massive social proof and authority.

But since it will be subconscious, it will feel like they discovered it on their own.

They’ll even think it’s their secret.

Even better is it will have the SAME EFFECT of having a crew of people around you all the time.

Learn How:

Seven Laws

Do You See Holograms Everywhere?

Hologram Or Real?

Do You Really See What You See?

​Near my home there’s a small museum. 

They usually have local artists there, and sometimes more nationally famous people.

A few weeks ago they had a guy who toured the world to take pictures of cats.

Not lions or tigers or leopards, but regular cats.

He gave a speech, and then sold those coffee table books filled with pictures of world cats.

A few months before that, they had a display with a bunch of optical illusions.

Those are pretty interesting. They way they work is the take advantage of the assumptions we make when we see things.

Scientists tell us that when we see something, up to 40% of what we “see” is actually internally generated.

Similar to your browser, in an effort to save computing power, our brains reference what’s stored inside, rather than what is outside.

This pretty fun when we’re seeing these stairs that go round and round and never go up.

But it kind of sucks when there’s opportunities all around us, but we don’t notice.

Even worse, when we’re referencing remembered fears instead of the safety and potential pleasure that’s looking at us and waiting for us to make a move.

There’s certainly plenty of ways to reframe things.

Taxes aren’t a burden, they’re membership fees which spur investment which help everybody make more money.

We care for you so much that we’re keeping you locked up for your own good.

We’re not firing you, we’re giving an opportunity to explore more careers.

The biggest and most deadliest reframes, however, are the ones we do to ourselves.

Sure I’d like to start my own business, but I just am waiting for the economy to pick up.

Sure, I’d love a relationship with a loving and affectionate person, it’s just that I’ve got some important things going in my life, and I need to take care of them first.

Yes, I know I should be sending our resumes, but I need to finish taking that online class first (that I haven’t signed for yet) which will make my resume look REALLY good.

And on and on.

The truth is the only time you have is now. What you do with NOW will define your entire life. There is no “next time.” That sexy person wants you to make a move NOW. That hiring manager wants to see your resume NOW. The world needs you to start your business NOW.

Not later.

Let all the other goofs of the world flip flop around in their minds, waiting for the mythical goddess of opportunity to show up and literally push them to action.

Action starts in YOUR mind.