Plenty of products come with “add-ons.”
Things they try to sell you after you agree to buy something.
A lot of times, these “add-ons” are the main source of profit.
They even take a loss on the first item.
Like this one time I bought a kitchen gadget from a TV commercial.
It was something like a hundred bucks.
And judging by how it worked, and how it was built, it was probably pretty close to it’s real cost.
But I ended up buying nearly $300 worth of “extras.”
Stuff that was cheap and stuff that I NEVER ended up using.
But at the time, it sounded like the logical thing to do.
In for a penny, in for a pound, right?
The lady on the phone was really slick. I placed the order, and the way she phrased the questions made buying something for $50 (that I didn’t even know existed a minute ago) seem so natural.
Why are we like this?
It’s kind of the same reason they stick gorgeous bikini girls next to cars.
It’s not that you think she comes with the car, or even that you’ll get girls if you buy the car.
It’s that the desire for the girl is subconsciously attached to the car.
So when you’ve already decided to buy something, your DESIRE to buy is easily leveraged.
Like they can reach into your brain, take that desire to buy and attach it to anything.
This is the thing about human desires.
We have an unlimited amount.
But most of the time nobody wants to hear about them.
Most people are busy telling us what we SHOULD want, and WHY we should want them.
Even if we get in a couple of words about what we DO want, they may say, “Yeah, yeah, that’s cool, but check THIS out!”
So when you sit back, and just ASK them about what they WANT, you can attach their desires to pretty much anything.
And if you don’t have anything in particular you want to attach their desires to?
They’ll attach them (subconsciously) to YOU!
They’ve got to go somewhere, right?