Category Archives: Covert Persuasion

She Wants To Push Pull You

Chased By Marines

Thomas Jefferson is a guy whose name can cause some reaction.

Some people love him, some people hate him.

Whatever you feel about him, try and put that aside.

One of my favorite quotes of his has absolutely nothing to do with politics or economics or anything normally associated with him.

The quote?

“The sun hasn’t caught me in bed for fifty years.”

Despite how you may feel about the dude, you gotta respect somebody who gets up BEFORE the crack of dawn as a matter of course.

This isn’t easy by any stretch.

One of the most difficult things to do for us modern humans is respond to our own incentives.

For example, suppose you joined the marines, and were shipped off to boot camp.

If you KNEW that waking up even one minute late would mean you and your friends running all day, waking up would be easy.

Anybody could wake up in those situations.

Or if you went away to some weight loss camp, where there was literally NO FOOD to snack on, anybody could lose weight in those situations.

These are situations that have EXTERNAL incentives.

Responding to those are AUTOMATIC.

One time I ran a 10K.

I was pretty out of shape. My goal was to run it in less than an hour, which is pretty slow.

But I was very lucky.

Because about a hundred meters behind me, for the entire race, was a group of marines.

And they were doing their marine “chant” the ENTIRE race.

It was very easy to imagine they were CHASING me, and I had to stay ahead of them.

This EXTERNAL incentive helped me achieve my goal.

The thing is though, that ANYBODY can pretty much do ANYTHING if the external incentives are strong enough.

What’s really powerful is if you can set and respond to your own internal incentives.

Getting up at the crack of dawn when nobody but you is going to know.

Sticking to your diet when nobody but you is going to know.

Hitting your financial goals when nobody but you is going to know.

Because if you CAN create and OBEY your own internal incentives, you can do ANYTHING.



Luckily, you DO have an internal guidance system.

One that you may have forgotten about.

Or worse, one that you may even think is your enemy.

In its current state, it can certainly seem like an enemy.

But if you can understand why, you can recalibrate it.

And turn it into your most loyal friend.

A friend whose support will help you create and obey any internal incentive you want.

To get anything you want.

Learn How:

Ego Taming

The Wasteland Of Their Mind

How To Spot The Cheaters

Once a friend of mine asked me to go with her and her sister to buy a car.

They didn’t want to get taken advantage of by a stereotypical car salesman.

Most people don’t like salespeople for this reason.

Especially ones that get paid primarily by commission.

The idea of getting paid pure commission is pretty terrifying for most people.

This is why there is so much turnover in sales.

There is a low entry for of a lot those jobs, since some places hire anybody.

They don’t have to worry about training or anything.

The companies themselves are leveraging the law of numbers.

They figure they’ll hire 100 people a month.

Due to Pareto (the 80-20 rule), 20% will make most of the sales.

The rest will generally quit after a couple of weeks.

The idea of a guaranteed salary, on the other hand, is VERY compelling.

But in a sense, all people “live” by pure commission.

Meaning the quality of the lives we live are based on how we interact with others.

To get “good” results, you need to interact with others in a “good” way.

Most of the time, there’s plenty of overlap.

A win-win type of outcome.

Both people are benefiting.

A “non-zero-sum-game.”

Zero sum games, on the other hand, are interactions where one person benefits at the expense of the other person.

Many argue that it’s a dog eat dog world.

And the name of the game is get whatever you can, and don’t get caught.

If you walked onto a car lot, you would expect to be “sold.”

But most of us don’t want to be sold or taken advantage of when we don’t expect.

Which makes us very vulnerable.

Especially to those who are always on the lookout for any advantage they can get.

To them, all’s fair in love and war.

And the best strategy with that mindset is to not advertise.

To come in under the radar.

Like the proverbial wolf in sheep’s clothing.

Luckily, if you do some linguistic drills, you’ll learn to spot those types a mile a way.

Even better, they’ll know that you know.

So they’ll keep their distance.

Learn How:

Weaponized Hypnosis

Pull Your Future Forward

Human Condition On Steroids

Monty Hall, the famous game show host, passed away recently.

I read an interview he gave a while ago.

He described how he tried to “con” the contestants.

He actually used the word, “con.”

Without his input, the contestants would have to use brain skills to choose which choice was the most appropriate.

Which is interesting in itself.

That’s the whole premise behind the popular game shows like, “Who Wants To Be A Millionaire,” and “Jeopardy.”

There’s a difficult question, the contestant has to answer, and we can play along at home.

But on “Let’s Make a Deal,” (the show Monty Hall hosted), it was a lot more emotional.

While the contestant was trying to decide which was better, Monty was messing with them.

He’d start offering more money if they made a certain choice.

And since he KNEW which was the right choice, he knew which direction to push them to make it more interesting.

Remember, he used the word, “con,” to describe this behavior.

And while this was happening, everybody in the audience was screaming at the poor guy or gal up on stage desperately trying to think.

This is the human condition on steroids.

You’ve got a decision, that in itself is not so easy.

But there’s also money at stake.

And there’s your social reference group.

And while they do sort of have your interests in mind, they won’t pay the price if you make the wrong decision.

In fact, it may even make them feel better if you make a mistake.

How do us poor humans ever do anything right?

Luckily, there is a simple way.

All those people on Let’s Make a Deal never knew what was at stake until they were up on stage.

Which means they don’t have much time to come up with a strategy.

They see the choice the same time everybody else does.

And there’s a huge amount of time pressure.

But in real life, you can easily avoid that.

Choose what you want ahead of time.

Before anybody else knows.

That way, choosing what to do will be a lot easier.

Because the right choices will take you closer, or teach you skills that will get you closer.

The wrong choices won’t.

The stronger you choose, the easier it will to move toward that choice.

So choose carefully, and start moving.

Learn How:

Seven Disciplines

Beat The Numbers Game

How To Beat The Numbers Game

I’ve had a lot of sales jobs.

Some were pretty fun, most were pretty boring.

A lot of what my friend called “junk jobs.”

Meaning they have some kind of gimmick, and they go through hundreds of applicants a week.

They convince you it’s easy to make a killing, but the downside is they’ll ONLY pay based on commissions.

I’ve seen a lot of well thought out scams. Products that aren’t really products, but the guys who came up with these are doing pretty good.

They figure if they “hire” a hundred people a week, they might get a couple to do pretty well.

So from the pure “number theory” angle, they’re getting a couple of “natural salespeople” on a weekly basis.

This means they don’t have to spend any time of training, since they’re not really “training” they are “sorting.”

This “numbers theory” works from a lot of angles. If you’re selling door to door, or picking up girls at the mall, or sending out resumes. So long as you keep your “numbers” high enough on the front end, you’ll eventually get success on the back end.

This requires no skills. No development. Just taking the person you are, right here, right now, and spending a lot of time and effort to find the PERFECT match.

Send out enough resumes, and eventually you’ll find the PERFECT job. Perfect partner. Perfect house, apartment.

Problem comes with the “enough” gets way up into the thousands. Or the tens of thousands.

It also requires taking a good hard look at what you define by “perfect.”

And what you are willing to do to get it.

For example, let’s say you were offered the PERFECT job. But it required you move 3,000 miles away.

In reality, there is no such thing as “perfect.” It’s more like gradients between “really good” and “really lousy.”

So when people are playing the numbers game, they’re looking for something (job, partner, sales, etc.) that’s not perfect, but “good enough.”

It’s hard to admit this to yourself.

But you don’t HAVE to play the numbers game. Or ONLY the numbers game.

To be sure, if you want a decent romantic partner, you ARE going to have to talk to a few people.

But instead of seeing each person as a simple “good enough” or “not good enough,” you can see them (or it or whatever) as a LEARNING OPPORTUNITY.

Every job interviewer that DOESN’T hire you can STILL be fantastic way to improve yourself for the next one.

Every girl or guy that rejects you can be a GREAT WAY to improve your approach next time.

So instead of sorting through as many statistical “numbers” as possible. You can have an unlimited amount of experiences from which you can improve yourself.


Every day, take something that DIDN’T go how you wanted it to.

Then reevaluate what you said. Look at some of the language patterns in Covert Hypnosis.

Then figure out how you COULD HAVE done better.

And then do THAT next time.

Do this, and every single “number” will be YOU increasing your skills.

Get Started:

Covert Hypnosis

Enthusiasm Is Powerfully Persuasive

Become Naturally Persuasive

I used to know this guy in college.

Despite having a loyal girlfriend back home, every weekend he had a new girl.

Of all the guys I’ve met in my life, this guy, based on his RESULTS was the true definition of a “natural.”

A guy who gets TONS of girls without even trying.

I also worked with this guy once that was the same way, only with sales. He had an otherwise normal social life. Wife, kids, etc.

But you put him in front of a customer and they couldn’t help but buy from him. They would walk in the shop “just looking,” but would walk out after having spent several THOUSAND dollars, acting like he’d done them the BEST favor ever.

And both of these guys had the same thing going for them.

The reason they were naturals were they were fearlessly enthusiastic.

Neither were particularly good looking. Both radiated a kind of “I love living” type of vibe. That was infectious.

Girls couldn’t get enough of guy number one, and people could buy enough from guy number two.

They somehow retained their natural exuberance that kids have. See, most of us are super outgoing and excited when we’re kids. We run a lot. We see something cool, we run over to get a look, and we want to scream and holler and tell everybody.

But then we grow up and are sometimes even petrified when we become the center of attention, let alone actively seek it.

But the fear we feel is a paradox. Because EVERYBODY feels the same way.

And by openly expressing YOUR appreciation, you’ll take the heat off everybody else.

Which means they’ll be GLAD you are there.

Naturally, this isn’t easy. It’s best to think of this as a SKILL that you can LEARN, rather than something inherent, that you either have or don’t have.

A great way to practice is by using Covert Hypnosis. Since there’s so many patterns (like forty or fifty), you can choose ONE, and simply practice for a week or so.

Then move on to the next one.

When you combine these patterns with your natural excitement for life (that you had once but decided to hide somewhere), you’ll be an unstoppable force of nature.

Sell anything to anybody. Get as many girlfriends or boyfriends as you want.

The sky’s the limit.

Get Started:

Covert Hypnosis

Can't Step In The Same River Twice

How Long Do These Take To Learn?

When you were a little kid, learning was easy.

Since it happened automatically, you didn’t have to think about it.

You just kept trying to do something until you could do it.

This is how all humans learned, until very recently.

When we try this as adults, it’s called “modeling.”

Meaning we see somebody doing something we’d like to do, and then try and copy them.

Unfortunately, it’s not always so easy.

Because not only do you have to DO what they do, you also have to NOT DO what they DON’T do.

This is the missing ingredient if you’ve been trying to “learn” from gurus who promise to “show you step by step to get what I’ve done.”

Now sometimes, this is easy. If you’re copying somebody’s cake-baking technique, for example.

Because when YOU operate on the ingredients, they will respond the same way they do when THEY operate on the ingredients.

It doesn’t matter WHO puts the batter in the oven. So long a the batter is prepared the same way, and the oven is the right temperature, you’ll get the same cake.

But often times we’re copying people who have been INTERACTING with a certain environment. And unless YOU are interacting in the same environment in the same way, you’ll get a different result.

Let’s say you wanted to study acting. And you copied the precise movements speech patterns of the most famous stage actors around.

So much so you were EXACTLY the same.

But unless you could reproduce the same audience, with the same expectations, you’ll get a different result.

It’s sort like that old saying, “You can’t step in the same river twice.”

Only it’s WAY more complicated. No matter how much you model somebody, you’ll ALWAYS be operating within a slightly different environment.

Does this mean modeling is useless? Not at all.

It just means that you need to model a meta-skill, rather than surface skill.

What does this mean?

Let’s say you memorized a boxing match from Mike Tyson. You copied his EXACT punches, at the EXACT time.

Obviously, this would NEVER work. Because all the punches and blocks would be based SOLELY on what the other guy was doing.

Paying attention to feedback is the missing ingredient.

No matter HOW WELL you copy some “step by step” procedure, if you don’t pay attention to feedback, AND adjust accordingly, you’re doomed.

But paying attention to feedback is easy. It’s natural. It’s how you learned to walk. If you leaned forward too much, you’d fall on your face. And your inherent feedback-response mechanism told you to not lean forward so much next time.

So long as you are ALWAYS open to feedback, and you are willing to adjust, you’ll always get better.

And then you’ll learn the secret about things like learning Covert Hypnosis.

You’ll NEVER FINISH learning. Because you can always get better based on the feedback you get.

Compared to others, who sit in a seminar and listen, or read a book and think they are DONE.

YOU will always be improving, learning and getting better.

Get Started:

Covert Hypnosis

Energy Is Countable

Develop World Class Persuasion Skills

Many people wonder if politicians are using some kind of secret NLP tactics.

There’re a lot of terms from NLP that have made their way into regular language.

And like many scientific terms that do this, they are often used incorrectly.

Take the word “quantum” for example. It’s root is the same root as the word “quantity” or “quantify” which basically means “a discrete amount.”

In English grammar, there’s the idea of “countable nouns” and “uncountable nouns.”

Something like “hair” for example, is considered “uncountable.” That’s why we say you have “a lot of” hair instead of you have “many” hairs.

A “lot of” water vs. “many” water, etc.

So what exactly IS “quantum physics?” It’s the discovery that “energy” in it’s raw form is more “countable” than “uncountable.”

It comes in specific levels, rather than a continuous stream.

Yet the word “quantum” is used in all kinds of mystical and metaphysical ways.

NLP is the same way.

Some politician is talking, and people will say, “he’s using advanced forms of NLP, that’s why he so manipulative.”

But if you actually know a bit about NLP, you can ask some “meta model” questions.

Like what “specifically” is he doing that comes from NLP?

Point out what words and phrases he’s using that come from NLP?

Chances are, most politicians don’t have much of a clue about NLP is. Sure, they’ve got their handlers that give them advice, and tell them to say “this” and not “that.”

But NLP is REVERSE ENGINEERED from people who are naturally persuasive anyway.

Which means it’s NOT some kind of “secret formula” created in some lab somewhere.

It’s a collection of things that EVERYBODY DOES. Only some people are naturally better at it than others.

Just like some people are naturally better at basketball.

Imagine if you reverse engineered the best basketball players in the world. You came up with a school for basketball players. You called your school the “purple kangaroo” school. And it became a household name.

Does that mean that anybody that can naturally dribble well and dunk is using secret “purple kangaroo” techniques?

Nope. They’re just good at basketball.

Once you start actually practicing the individual language patterns in Covert Hypnosis, you’ll see that most politicians are pretty clueless.

Sure, they might throw out a few stray “patterns” once in a while, but that doesn’t mean they are consciously “using” NLP.

Which means the more you DO practice these language patterns, it won’t take long before you’re WAY MORE persuasive than even the best politicians.

What will YOU do with your new skills?

Get Started:

Covert Hypnosis