Metaphors are pretty cool.
They are amazing devices that writers, poets, and other literary geniuses use.
For example, there’s that poem, “The Road Not Taken.”
Is it about an actual road? Is it about our life’s path? Something even deeper?
That’s the cool thing about metaphorical descriptions. You can take a relatively simple one and it will flip people’s minds around for a long time.
If you are a genius, (Like Robert Frost, the author of the aforementioned poem), you can come up with a very simple set of words, and they’ll be discussed for generations.
“The Road Not Taken” is four verses, maybe elementary school level vocabulary, but about as deep as anything we’ll ever read.
Do you need to be a literary genius to tell mind bending stories?
Not in the least.
In fact, it may actually be a hindrance.
It all depends on the outcome you want.
Sure, if you want people to think of you as an esoteric poet who is always describing deep truths of human nature, that’s one thing.
But if you have a specific outcome in mind, like getting people to feel more outgoing, to increase their buying desire, or even to get them to fall in love, you might want to leave the deep metaphors at home.
Because if you HAVE a specific outcome in mind, what you DON’T want is for people to be standing around thinking, “Wow, that was cool, I wonder what it really means?”
In fact, you want to have the OPPOSITE effect.
The whole idea of telling hypnotic stories is to get their attention OFF the actual stories, and on their own emotions.
How do you do that?
But telling super simple stories, split up in a way so they’ll be burning nearly all of their brain power just to pay attention.
Then in the middle, when they are most transfixed (and wondering what the heck is going on) that’s when you deliver the power.
You don’t need clever metaphors, you don’t need ultra colorful language.
Because in the those middle stories, you can look directly at them, and say EXACTLY what you’d like them to do or feel.
Just have those words coming from ONE of your characters to ANOTHER character.
Once you deliver the “goods” then you can go back and finish all the loops.
They won’t really remember much of what you said, but they WILL feel like doing what you described.
And THAT will make all the difference.