Category Archives: Magic Words

Magic Ball Of Fame

How He Faked Fame

Once there was a student who did an experiment.

It was for his psychology class in college.

He wanted to see if he could “fake” being famous.

Or what would happen if he could.

So he got a crew together.

They each had a “role.”

One guy was a cameraman.

Another two guys pretended to be his bodyguards.

And another two females were his publicists.

He went to a local mall, and everybody played their part.

He even made up his name.

His publicists referred to this fake name as if it were a household name.

And said something vague like, “Fake Name is doing research for a future project.”

Pretty soon the whole mall was buzzing.

A crowd was following him, people were filming him, tweeting him and posting about him.

And they were all posting his name as if it were a famous, household name.

A name that had been made up from thin air only a couple hours ago.

The punch line, of course, is we humans pay MUCH more attention to structure than we like to believe.

So when we see the structure of fame, (a crew of people, bodyguards, pretty girls acting as publicists) we assume that he’s famous.

Even if we nor our friends have ever heard of the guy.

Because of the STRUCTURE of his behavior, we treat him (or would treat him) like a rock star.

So what’s the deeper punch line?

If you want to be important, you need to look important?

That’s one way.

But hiring a fake crew to follow you everywhere is kind of expensive.

But talking is free.

And you can talk in a way that can IMPLY social proof and authority.

So even if you’re all by your lonesome, you can carefully drop some presuppositions into your language.

So your listener will naturally ASSUME you’ve got massive social proof and authority.

But since it will be subconscious, it will feel like they discovered it on their own.

They’ll even think it’s their secret.

Even better is it will have the SAME EFFECT of having a crew of people around you all the time.

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Seven Laws

Be Careful Of Brainlessly Repeating Magic Words

Are You Reciting Magic Words?

When I was a kid my mom would always get on my case.

I’d go to my friends, we’d get into all kinds of trouble, have a lot of fun, etc.

Then my mom would ask me what we’d done, conversationally, and I’d say, “nothing.”

Or when we had something really BIG planned, she’d ask me what I was doing that weekend.

And I’d say, “Nothing. Just going to my friends house.”

One of the things our conscious brains to, to save processing power, is to distort, generalize, and delete.

Imagine if you had a really delicious chicken dinner, with eighteen courses, and waitresses that juggled fire while you ate, all on top of this spinning disk on top of a two thousand story tower.

Now, you could take an hour or two to fully explain your experience to a colleague at work a couple weeks later.

OR you could say, “I went to this chicken restaurant that had a pretty good show.”

Most of the time this works pretty well. It’s a lot of effort to describe everything, and the poor guy who asked you about your weekend doesn’t really want to hang around for three hours while you describe it in excruciating detail.

However, this tendency to WAY oversimplify things CAN get in the way.

Like take somebody who spend ten years building a million dollar business.

They started out trying various things. They tried and failed TONS before they made a nickel. Their friends (who later turned out not to be friends) thought they were crazy.

The friends that DID stick by them turned out to be ULTRA LOYAL.

They lost TONS of sleep worrying about whether or not they’d succeed, felt more anxiety than they thought they could bear.

And then FINALLY they started to become successful. A little bit. Then they got a little bit more.

THEN they got to that magic tipping point where success bred more success.

And let’s say you asked them the secret of their success.

Would they REALLY spend hours and hours explaining everything?

Or would they sum it up in a short, easy to understand sentence? Like these:

Follow Your Bliss


Never Give Up


Have Faith In Yourself


Believe In Yourself


Believe it and You’ll Achieve It

What would you do?

Repeat these as if they were magic words, and then get angry when the success fairy didn’t show up?

Would you “follow your bliss” by watching TV or eating ice cream, since that what you REALLY like doing, and wonder why you’re not rich?

Silly as it sounds, this is what MOST PEOPLE do.

What about you?

Do you believe in “magic” or you relentless drive to succeed no matter what?

It takes time, it takes effort.

But you wouldn’t be reading this now if you didn’t have it in you.

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