Category Archives: Magician

Magic Ball Of Fame

How He Faked Fame

Once there was a student who did an experiment.

It was for his psychology class in college.

He wanted to see if he could “fake” being famous.

Or what would happen if he could.

So he got a crew together.

They each had a “role.”

One guy was a cameraman.

Another two guys pretended to be his bodyguards.

And another two females were his publicists.

He went to a local mall, and everybody played their part.

He even made up his name.

His publicists referred to this fake name as if it were a household name.

And said something vague like, “Fake Name is doing research for a future project.”

Pretty soon the whole mall was buzzing.

A crowd was following him, people were filming him, tweeting him and posting about him.

And they were all posting his name as if it were a famous, household name.

A name that had been made up from thin air only a couple hours ago.

The punch line, of course, is we humans pay MUCH more attention to structure than we like to believe.

So when we see the structure of fame, (a crew of people, bodyguards, pretty girls acting as publicists) we assume that he’s famous.

Even if we nor our friends have ever heard of the guy.

Because of the STRUCTURE of his behavior, we treat him (or would treat him) like a rock star.

So what’s the deeper punch line?

If you want to be important, you need to look important?

That’s one way.

But hiring a fake crew to follow you everywhere is kind of expensive.

But talking is free.

And you can talk in a way that can IMPLY social proof and authority.

So even if you’re all by your lonesome, you can carefully drop some presuppositions into your language.

So your listener will naturally ASSUME you’ve got massive social proof and authority.

But since it will be subconscious, it will feel like they discovered it on their own.

They’ll even think it’s their secret.

Even better is it will have the SAME EFFECT of having a crew of people around you all the time.

Learn How:

Seven Laws

Conjure Your Inner Magician

Blast Away False Fears

How To Vanish False Fears

One thing that humans hate is risk.

One history book I read said that the story of man is one of a frightened, lazy people. All of our inventions were made to keep us safer, and make it easier.

You may even say that all of our instincts are geared to the same end.

Safety in numbers, all kinds of mind triggers and biases to cut down on thinking power.

However, something happened to us humans along the way.

We developed this MASSIVE capability to imagine the future. Not only that, but we somehow came up with language to describe that potential future.

This folded in greatly with our deep need to stay safe and not work too hard.

We could explain to each other where all the great hunting grounds and orchards were.

Elders could spin fascinating tales of mysterious monsters beyond the hills, in an effort to keep youngsters from straying too far from the pack.

However, oftentimes in life there’s something called a “mismatch.” Meaning you’ve got a couple things that work great on their own, but when you mix them together, it’s kind of crappy.

Chocolate pizza, Wasabi ice cream, chicken liver filled valentines candy. None of these would be a great marketing idea.

Similarly, our ability to imagine a potential future, mixed in with our tendency to stay safe doesn’t always help us.

We tend to imagine horrible things that have a very low probability of happening. But they seem so real when we imagine them, we don’t budge.

While our imaginations can help us to create magnificent works of art, medicine, technological wonders, they can also conjure up some pretty frightening events.

Suddenly, walking over and talking to that interesting person seems scarier than jumping out of an airplane.

Starting a small business seems more dangerous than jumping into the tiger cage at the zoo.

Expressing a novel but interesting idea to your boss seems about as safe as sticking your hand down into a running garbage disposal.

Only those that realize that NONE of these fears are real, and push right through them know the truth.

That on the OTHER SIDE of those false fears lies greatness.

YOUR greatness.

Money, wealth, relationships, they’re over there, on the other side, waiting for you.

Are you going to let those ancient fears from your birthright?

Or are you going to PROVE to yourself that those fears are a hallucination? That when you step right through them they will VANISH.