Category Archives: Economics

Which Would You Like?

Surgically Precise Language

I used to eat a lot of fast food.

I would usually get a big sack of something once a week, and eat it while watching my favorite TV show.

Often times, I would have a hard time deciding.

After all, with so many fast food places to choose from, all with their own unique specialty, it was hard.

Do I want burgers, or tacos? A big foot-long, or a deep dish?

I know, heavy stuff!

This, however, IS one of the iron-clad, inescapable rules of economics.

If you want THIS, you can’t have THAT.

Everything costs something. Time, money AND opportunity. These are appropriately called “opportunity costs.”

It’s also one of the main, deeply unconscious reasons a lot of guys have trouble committing. If you choose HER, you’re also deciding that EVERY OTHER GIRL on planet Earth is off limits.

It’s also why our brains get so confused.

See, a long, long time ago, we had a decision to make. Our brains could be really, really fast, or really, really accurate.

But NOT both.

And if we DID decide to evolve both (a super FAST and super ACCURATE) brain, we would have had to pay for it somehow. As it is now, our brains take up a LOT of calories.

If it were fast AND accurate, it would take up a lot more. Which means we’d have to eat more. Which means our bodies would be shaped a lot differently. Which means we might not have survived!

So here we are, with pretty FAST brains, that are also pretty inaccurate.

Most of the time, the thoughts we think, the words we use are NECESSARILY vague. We leave out a LOT of information.

If you asked me what I did last night, I would say something like, “I made something to eat, read a few blogs, and watched a movie.”

There is a LOT of information I’m leaving out. If I told you EVERYTHING in excruciating detail, not only would you be bored to tears, but it would take FOREVER!

Normally, this is “good enough.” People have some random ideas, spit them out with some random words, that are necessarily vague.

We sort of understand what each other is saying, at least “good enough” to get what we need.

But just stop and think, for a minute, if you cooked dinner the way you spoke.

You reached in the fridge, grabbed some stuff that looked “good enough,” threw them in some kind of cooking device, for “long enough,” and then ate it.

So long as the base ingredients were what your body needed, you would be OK.

But as I’m sure you know, you can do a lot better than just “good enough.”

Just like you can take the time to become a master chef, you can take the time to become a master communicator.

Instead of randomly choosing words and ideas, you can choose them with surgical precision so people will think whatever it is you are talking about is AWESOME.

So much they’ll be begging for you to continue, and will be much more likely to do whatever you ask them to.

Learn How:

Covert Hypnosis

The Halloween Economic Theory

Halloween Economics

Trade Stuff For Better Stuff

When I was a kid we used to go trick or treating on Halloween. Knock on doors, get candy.

It was pretty fun. We’d spend a couple weeks before hand coming up with some costumes to wear, usually homemade, and usually pretty crappy.

The best part was when we’d get home, and trade all the stuff we didn’t want, for the stuff we did want.

It’s one thing to get free stuff, it’s even better to exchange that free stuff for even better stuff.

Of course, it wasn’t really free. We had to go out and get it. No kid in their right mind would show up without a costume. I suppose that was kind of an unwritten law of Halloween economics. People would get to see these cute kids come to their door, dressed up in costumes, in exchange for spending a few hours and a few bucks on a bag of candy.

Everybody looked forward to it. There was even that unwritten rule that if you left off your porch light, it meant, “do not disturb.”

We kids expected that, and the people that didn’t want to participate didn’t have to.

Later on, I was hard up for some cash, so I answered an ad in the newspaper for a sales job that promised daily payouts.

Being young and dumb, I figured it was perfect. Only it ended up being a door to door sales job, in the bad part of town, selling really cheap kitchen tools like spatulas and cutting boards.

After the second big dog chased us away, I’d had enough.

Same structure, but different results. 

One was fun, exciting, and something we looked forward to all year long. The other was a very short lived horror show.

This is what happens when you compare a job or a career you’re right for, and one you’re not right for.

The one you’re not right for sucks. You feel like crying every morning when the alarm clock goes off. You can’t wait until Friday so you can go home and forget anyway you can.

On the other hand, when you’ve got something going you love, it’s the opposite. You love the people you work with, and they love you. You’re happy to see each other. You actually look forward to doing what you’re doing.

And when you get paid, it almost feels like it’s free, since you don’t really feel like you’re doing any work.

Then just like kids on Halloween night, you can trade that “free stuff” for even better free stuff. Trading that money for what you want.

If you haven’t found that ideal income stream yet, it’s out there.

Waiting for you.

Why Do We Need Money?

Do You Really Want To Do This?

Would You Rather Dig For Food?

Many people follow a philosophy that says in an ideal world, we shouldn’t need money.

While it would be nice, not having to worry about money, we’d also be without most of the stuff we have now.

There’s a lot of popular writers and philosophers that say without money we could simply barter for what we wanted, but the cold harsh truth of economics tells a different story.

To begin with, all creatures must work to get food. The idea that some animals just kind of lounge around all day, and find food whenever they need it, isn’t entirely accurate.

Most animals both eat and are eaten. Most animals live in a significantly decreased population. And most animals know nothing other than survival instincts. Fear,  hunger, pleasure.

The reason money exists in the first place is because so many people are capable of making so many different things, that it’s impossible to simply trade what you’ve got for what you want.

Money is really a potential energy. A potential energy for ANYTHING you can do.

Whatever your contribution to the global economy, that which you put in, you get back money.

With which you can buy anything you’d like (legally, of course!)

The harsh truth is that most people have jobs they most certainly WOULDN’T go to if they weren’t getting paid.

Sure, it’s a nice thought to think that doctors would still be doctors, police would still be police, teachers would still be teachers, but in reality, if they stopped getting paid, most of them would stop working.

Is this wrong? No. Is this bad? No. Is this evil? No.

This is simply how humans interact on Earth. All doing what they can, getting paid, and buying what they want.

Without money, the whole system would collapse.

If you want more money, all you’ve got to do is figure out how to contribute more. Add to your skills. Interact with a wider diversity of people. Expose yourself to different ideas.

The vast amount of fortunes took lifetimes to build. But building your fortune is why you were put here.

Because in building your fortune, you necessarily must figure out what people want, and figure out the best way to provide it.

If EVERYBODY on earth was busily figuring out how to best build their fortune (instead of stealing it or gaming the system in their favor) we’d all be better off.

No matter who you are, or what your experience is, you are in the perfect place to start.

Because there’s no where to go but up.