Tag Archives: Choice

One Of Your Most Precious Resources

Do This And They’ll Never Forget You

What are two of your most important resources?

There’s a lot of ways to answer this.

If you were in the middle of the desert, you may say water and shade.

Once I was in this discussion group, and as an ice breaker, we had a list of ten items.

We had to choose half that we’d use if we were stranded on an island.

There actually were some sensible answers, it wasn’t like one of those goofy philosophical/psychological questions that don’t have an answer.

Like if you saw a penguin on railroad track, and a box of coconuts, which would you throw overboard first?

(That didn’t even make sense.)

I read this horrible story once about a factory explosion in North Korea that happened many years ago.

Some people actually died, because as their houses were burning down, the rushed back inside to grab their most prized possession.

A giant portrait of their Dear Leader.

Most of us would grab our personal photos, or something else that had huge personal value.

They have those game shows where you go into a supermarket and you have one minute to put as many things in your shopping cart as you can.

Most people go for the meat, or the booze, as it’s the highest cost per weight or volume.

There’s an old saying in business:

“You can have it fast, it can be inexpensive, or it can be high quality. Choose two.”

This is why Economics is referred to as the “Dismal Science.”

Because it forces us to choose.

Contrary to what most politicians tell us, we can’t have everything we want without some kind of cost.

Unfortunately, most politicians today have figured out how to defer the cost a few generations out into the future.

(If we ever make it that far, lol)

So, back to the original question.

What are your two most important resources, especially when it comes to communicating with others?

One useful answer (there are, of course, many) is your time and your attention.

If you waste your time on something that doesn’t work, you’ll never get it back.

If you’re looking at the wrong place at the wrong time, you’ll miss out on opportunities.

Contrary to some gurus, YOU have to find opportunities. There’s seven billion people on Earth, don’t expect them to come looking for you.

What does this mean?

For one, most people kind of know this intuitively. We all know not to walk downtown and stare at a brick wall. We know where the action is.

And we all know to get the heck out of dodge if some homeless person starts yelling at us. We can spend our time doing better things.

Which is why when you choose to focus YOUR time and attention on somebody else, they will feel really good.

ESPECIALLY if it’s the RIGHT attention. Most people walk up and start talking about themselves.

But when YOU walk up and start asking the right questions about THEM, they’ll NEVER forget you.

In fact, they’ll start to wonder how they can help YOU, and do whatever YOU want, just so you’ll hang around.

Which questions should you ask?


Interpersonal Resonance

Which Would You Like?

Surgically Precise Language

I used to eat a lot of fast food.

I would usually get a big sack of something once a week, and eat it while watching my favorite TV show.

Often times, I would have a hard time deciding.

After all, with so many fast food places to choose from, all with their own unique specialty, it was hard.

Do I want burgers, or tacos? A big foot-long, or a deep dish?

I know, heavy stuff!

This, however, IS one of the iron-clad, inescapable rules of economics.

If you want THIS, you can’t have THAT.

Everything costs something. Time, money AND opportunity. These are appropriately called “opportunity costs.”

It’s also one of the main, deeply unconscious reasons a lot of guys have trouble committing. If you choose HER, you’re also deciding that EVERY OTHER GIRL on planet Earth is off limits.

It’s also why our brains get so confused.

See, a long, long time ago, we had a decision to make. Our brains could be really, really fast, or really, really accurate.

But NOT both.

And if we DID decide to evolve both (a super FAST and super ACCURATE) brain, we would have had to pay for it somehow. As it is now, our brains take up a LOT of calories.

If it were fast AND accurate, it would take up a lot more. Which means we’d have to eat more. Which means our bodies would be shaped a lot differently. Which means we might not have survived!

So here we are, with pretty FAST brains, that are also pretty inaccurate.

Most of the time, the thoughts we think, the words we use are NECESSARILY vague. We leave out a LOT of information.

If you asked me what I did last night, I would say something like, “I made something to eat, read a few blogs, and watched a movie.”

There is a LOT of information I’m leaving out. If I told you EVERYTHING in excruciating detail, not only would you be bored to tears, but it would take FOREVER!

Normally, this is “good enough.” People have some random ideas, spit them out with some random words, that are necessarily vague.

We sort of understand what each other is saying, at least “good enough” to get what we need.

But just stop and think, for a minute, if you cooked dinner the way you spoke.

You reached in the fridge, grabbed some stuff that looked “good enough,” threw them in some kind of cooking device, for “long enough,” and then ate it.

So long as the base ingredients were what your body needed, you would be OK.

But as I’m sure you know, you can do a lot better than just “good enough.”

Just like you can take the time to become a master chef, you can take the time to become a master communicator.

Instead of randomly choosing words and ideas, you can choose them with surgical precision so people will think whatever it is you are talking about is AWESOME.

So much they’ll be begging for you to continue, and will be much more likely to do whatever you ask them to.

Learn How:

Covert Hypnosis