One of things that causes us the most problems is having a “mismatch” of our instincts and our modern world.

This is pretty easy to understand when it comes to something like hunger.

An “instinct” that makes us hungry any time we see or smell food, even if we weren’t hungry before.

Back when it took a lot of effort (and sometimes a lot of risk) to GET food, this was a healthy trait.

It kept us always searching for food.

Imagine if we NEVER felt hungry, no matter what!

Sure, if you’d like to lose a few pounds, this may be a dream come true.

But what if you not only never got hungry, but food tasted totally neutral?

If you HAD to remember to EAT?

Most people wouldn’t think about it, and we’d all be rail thin.

Luckily, we HAVE a never-ending desire to eat.

And plenty of other instincts as well.

But like hunger, one of our big problems in modern society is we STILL have these ancient instincts.

Many of them are very subtle, and they operate outside of our conscious awareness.

When you are OVERLY obedient to your “hunger instinct” it’s pretty hard NOT to notice.

But many of these other instincts operate in a way so we NEVER realize what’s happening.

However, some people DO understand these ancient instincts, and understand them VERY WELL.

And they tend to USE them in clever ways.

One of our PRIMARY instincts is to follow somebody who “resonated” genuine authority.

Most of our instincts were put together long ago, when most of us were nomads.

And nomads need a leader.

Without a strong leader, any ancient tribe was lost.

But the lucky tribes who had a STRONG leader, they’d follow him or her to the ends of the Earth.

And just like our hunger instinct, all humans are hard wired to CRAVE the feeling of being near a naturally authoritative and strong leader.

Of course, we don’t need to follow crazy people out into the wilderness.

What would be a modern equivalent of a “tribe” of people following a strong “tribal” leader?

The inspirational coach who leads a team of misfits to a championship.

The genius business person to leads a company to greatness.

The mesmerizing storytellers (actors, directors, writers) who lead our emotions to wonderful places.

Why not YOU?

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Cult Leader