Many people are drawn into sales because of the massive potential.

Meaning that unlike most every other job, the better you do, the more you’ll make.

Instantly. No need for waiting for a promotion every year.

And you don’t need any education, or technical training, other than knowledge about the product.

Which is why plenty of people with barely a high school diploma are easily making six figures in all kinds of sales.

On the other hand, it can be incredibly nerve racking. Because on the other of the coin is rejection, and poverty. Since most sales folks are paid on commission, if you don’t sell anything, you don’t get paid anything.

If you’ve ever had any kind of sales job, you may be under the impression (as most people are) that selling requires some kind of magical, high-energy charisma that mesmerizes the clients. Some sales people do seem to have that “in your face” quality.

But in reality, that’s the WORST way to sell things.

Why?

Because it ignored the REASONS the other people want to buy stuff.

Most people are taught to memorize a list of “features and benefits” of their product, and overwhelm the clients with all the amazingly fantastic things about the product.

Hopefully, if they do this with enough energy and enthusiasm, enough customers will buy.

But doing this just makes rejection hurt a lot worse. If you put in a HUGE amount of energy into your presentation, and they say “no thanks,” it’s VERY hard not to take it personally.

Which is why it’s much, much EASIER, more respectful, and at lot less stressful to simply to find out what they want.

The thing about human desires is once we get past the “surface structure,” our desires are pretty vague.

Which means you can take pretty much any reason somebody is shopping, find out what their REAL desires are, and link them up to quite a few products and services.

So long as they really WILL fulfill their needs, they’ll see the products (and you) as the luckiest thing that ever happened to them.

Obviously, this works just as well if you’re not selling anything, but doing ANY kind of persuasion or influence.

The basic strategy is to simply elicit their criteria, magnify it and then “hook it” to whatever you’d like them to do, using some powerful language patterns.

The BEST part is they’ll do what YOU want for THEIR reasons.

Zero “in your face” enthusiasm required.

To learn more, check this out:

Covert Hypnosis