The structure of persuasion is pretty simple. Honest persuasion, that is.

In fact, the structure of dishonest manipulation is pretty simple as well.

Everybody has “triggers” things that we respond to unconsciously. Without really thinking.

For example, “social proof” is a trigger that humans are hard wired to notice. If a crowd is going one way, we’ll generally go with the crowd.

Scarcity is another thing. If something is running out, it will seem more valuable, even if we don’t really know what it is.

Another one is commitment and consistency. We tend to do what we’ve done in the past.

All of these are designed to save energy on brain power. Our brains use a lot of energy. And energy is pretty scarce, at least it was when our minds were being built here on Earth.

So if you can set up anything, sales, seduction, whatever, based on these instinctive triggers, people will generally go along with you.

Until they suddenly find out that what you’ve got isn’t really what you’ve promised.

The problem with this instinctive triggers is that they can make ANYTHING seem really special and valuable. But once the effect of the triggers wear off, they’ll see that “thing” (which is usually YOU, btw), for what it REALLY is. Which is usually not nearly as great as they thought it was.

That’s why using these in seduction is not really a good idea, unless you are some kind of “pump-n-dump” or “hit-it-and-quit-it” type of guy.

So if that’s manipulation, what’s persuasion?

Kind of the same. Only you find out what their (whoever THEY are) SPECIFIC triggers are based on the situation.

If you’re selling a car, for example, you find out what specific things get their juices flowing when they think about their idea car.

If you’re talking about a health club membership, you talk about their ideal health goals and how they’d like to achieve them.

Then it’s just a matter of taking their specific triggers, and matching them up with your product, if you can.

Now, if you FIRST find out what their specific triggers are, THEN see that they match your product pretty closely, THEN use their unconscious, pre-programmed triggers, they’ll literally fall in love with you and your product.

If you can do this consistently in sales, you can make a TON of money.

How does it apply to seduction and dating? 

Same basic structure.

Just get them talking in terms of what they’re looking for in a relationship. Of course, you can’t do this overtly, it’s got to be covert.

But however you do so, when you get them talking in terms of love, commitment, a future together, a family, whatever, you’re doing pretty good.

And if you see there’s a match, even better. Once you do, then you can start using the unconscious triggers, and you’ll be home free.

Just DON’T use these to build up emotions for short term fun, especially if SHE’S looking for long term stuff.

That’s pretty evil, and it WILL come back to haunt you.

But so long as you’re open, honest and on the up and up, this works pretty well.

mindpersuasion.com