Many guys tend to see women as the “enemy.”

Meaning if they walk up to a girl, and don’t get what they want, then it’s some kind of female conspiracy. Or if they go out and get shot down by every girl they approach, they go home bitter and angry.

To be sure, it can seem like an adversarial relationship. On a very deep level, women are programmed to find men to “seem like” good resource providers. And men are programmed to find women to “seem” like good baby makers.

It’s kind of like we’re both, on a VERY subconscious level, trying to pull one over on each other. Guys try getting as much as they can, while giving as little as they can, so do girls. It’s just the way of life.

If you walk into any store where the price is negotiable, it’s the same way. The sales clerk, while pretending to be your long-lost bestest buddy, will charge you as much as possible.

You, on the other hand, while being ultra friendly, are hoping he gets ZERO commissions.

Friendly on the surface, but adversarial on a deeper level.

But like they say in Ancient Rome, “Caveat Emptor.” Which means it’s up to YOU, the customer, to make sure you’re getting a good deal. It’s not up to the store, or the advertisers, or the sales clerk. That job falls squarely on YOU.

Perhaps the reason for so much anger towards women is that guys EXPECT to get something. Then when they don’t get it, they feel cheated.

Like if your goofball neighbor lied to you about the price he paid for his car, telling you he got it for 10K less than he really did.

You go to the shop, asking for the same price, and they look at you like you’re nuts. This of course, makes you angry, as you feel like they’re trying to pull one over on you.

If you want success with women, it’s up to YOU to make it happen. Nobody’s going to give it to you. Women aren’t some magic “reward” for graduating college, or getting a good job, or finally getting that promotion.

They aren’t a “prize” and neither are you.

You are a negotiator and so is she.

And both are you are trying, hoping, to enter into a long term agreement with each other that BOTH parties get what they want, at a reasonable cost.

If you want an attractive woman in your life who spins your propellers in the right ways, YOU’VE got to be an attractive man in HER life to spin HER propellers the right ways.

That requires negotiation. Usually a lot.

This will help:

Frame Control