This is an old idea, made famous by Dale Carnegies “How To Win Friends And Influence People.”

It’s also plays a large part in covert and conversational hypnosis, both in sales, therapy and relationships.

The basic structure is to use a variety of vague language, so the listener or reader will need to fill in the blanks on their own, using their own specific experiences and beliefs. 

Which means when they finally come to a conclusion, they will have done so based on thoughts and pictures in their own brain, rather than thoughts put there by you.

Naturally, this takes a lot of practice, as there are plenty of different language patterns, and virtually endless combinations. Similar to learning a martial art, there’s tons of single moves to learn, and tons of ways to use them in various combinations.

But there is one thing that will make it much smoother.

It leverages the same process, but on a much deeper level.

Whenever you intend to persuade somebody, you’ve got to have rapport. This is the most crucial, and often overlooked aspect. Since it seems so simple, most people feel they don’t need to really focus on it.

Which means they’re done before they start.

But with enough rapport, you don’t really need much else.