Category Archives: Content

How To Collect Yourself

Who Are You?

Who Are You?

​One of the trance inducing parts about NLP and hypnosis is the difference between structure and content.

Almost everybody is always focused on content, the stuff that we talk about, but it’s really the structure that drives everything.

This is why Covert Hypnosis is so powerful. You speak by focusing on the structure, leaving the content purposely vague. The listener then has to fill in the blanks with their own ideas. This makes all the conclusions they come to their own.

We humans are by and large driven by structure. Social proof, authority, scarcity, these are all structural level elements that can be applied to pretty much any content, making that content seem so much more desirable.

Being able to understand the difference can help you save a lot of money, and a lot of grief.

One of the biggest “structures” is the idea of YOU.

Think of the structural you, vs. the content you.

The content you is all the atoms molecules, muscles, cells, neural connections, etc., in your body.

These are ALWAYS being replaced. Every time you eat, breathe, drink, and process waste.

One philosopher said that humans are “energy pumps.” We use energy. We are made of energy. And our long tube down the center of us is ALWAYS processing energy.

So where in all of that is YOU?

When you read these words, and contemplate that awareness you call “yourself,” who is that?

What happens to that self-aware entity five years from now after pretty much all the individual “bits” have been replaced?

This is what happens when you shift from “content awareness” to “structure awareness,” it can get pretty interesting.

But it’s also a great way to reduce stress, relieve anxiety, and find your “center” to which you can always return to.

The more you practice, the easier it gets.

For example, you could be in the middle of giving a speech in front of super important people, pause, and return to center for only a moment, to collect “yourself” and return. Nobody will know except for you.

Inside that brain of yours is all kinds of beliefs, positive and negative about who “you” really are, and what “you” are capable of.

These beliefs can act like filters, between the inner “you” and the “you” you present to the world.

If you were a photographer, the more filters you had, the more pictures you could take in more environments.

One of the most effective “beliefs” to have is that you can switch you “beliefs” out whenever you want, based on the situation.

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See The Structure Of Reality

See The Structure of Reality

Behind The Curtains

One of the biggest lessons from NLP and hypnosis is content vs. structure.

Structure is what moves us, but we tend to focus on content.

There are plenty of instinctive triggers that drive our behavior, like social proof, authority, scarcity, etc.

But we tend to ignore those, and focus on the content.

If you were to walk down the street, and saw a huge crowd in front of a restaurant, you’d assume the food was pretty good.

But if you were to walk down on a different day, and saw no people, you’d assume the place was lousy.

All without tasting the food, or the content.

Advertisers have known for years that a very good marketing campaign can sell a mediocre product.

While a really, really good product will sit on the shelf gathering dust, if it’s not promoted right.

Many years ago people were buying rocks. But since they were called “pet rocks,” and were marketed pretty cleverly, everybody HAD to have one.

One of the greatest skills you can develop is to easily switch between content and structure.

It’s like having x-ray vision into reality, seeing things most people miss.

You can start seeing the real drivers of not only human behavior, but larger events as well.

It’s been said that there are three types of people in the world.

Those that make things happen, those that watch things happen, and those that say, “What happened?”

With most people in the last group, it’s no wonder why most people seem to never catch any breaks, and when they do it’s usually thought to be once in a long while type of thing.

But when you shift your thinking into structure view, you’ll be in that small minority that can see things unfolding, and then position yourself to take advantage of them.

Everybody will think you’ve become incredibly lucky, but you’ll know what’s up.

It does take some practice. It’s kind of like paying attention to the grammatical structure of your speech WHILE you’re talking.

But once you get the hang of it, it’s pretty amazing.