If you don’t do this one thing, you have a very, vary strong chance of not getting anything close to what you want.

However, if you do this thing well, there’s really no limit to what you can get.

None at all.

Luckily,  this “thing” is something you already know how to do. So you don’t really need to learn anything. You don’t need to do anything out of the ordinary even.

You just need to do the same thing that people have been doing since before recorded history.

Maybe you can improve yourself in this area, but it’s not something new.

What’s the “thing”?

Interacting with others.

Yea, no big surprise, right?

Yet many people think they can get stuff without doing this. Many people imagine they can make their dreams come true all alone, or via some magical force that none know exist.

Sure, there are SOME people who can get SOME things without the help of others. But that’s usually people in movies who are stuck on islands.

And even then they can only get a few coconuts and maybe some fish.

But here’s the most crucial part.

When you interact with others, it’s always some kind of exchange.

Sure, when we’re little kids and live inside families, we just express our needs and they get fulfilled.

That’s the job of our parents. That’s the job they signed up for when they decided to have us.

But harsh as it may sound, out in the real world, where you interact with people you have NO blood relationship to, nobody owes you squat.

Which means nobody’s going to GIVE you anything.

Unless of course, YOU give THEM something in return.

Doesn’t have to be tangible. Doesn’t even have to be a big deal. A stranger gives you the time, and you give them a genuine smile and “thank you.” That’s an honest and mutually beneficial exchange. It makes both people better off. It makes both people happier.

No manipulation, no con jobs, no scams.

All interactions between adults are like this. Friends, lovers, co workers, bosses and subordinates.

How do you get better at this? So you can not only give more, but get more?

The secret is in understanding that people WANT a lot more than they’re saying. They want a lot more than they’re getting.

And you (yea, YOU), have a LOT more than you’ve giving. WAY more than you think.

By opening up yourself, and learning how to open up others, you can give more, and you can get more.

All the way from a simple smile for the time, to a huge pile of cash in exchange for your skills.

And it all starts with your communication.

Covert Hypnosis

So far, it’s pretty good. It’s more about Kublai Khan and all the political intrigue than Polo,  who is really the observer proxy for the audience.

If you can get past the language assumptions (some Italian guy is speaking fluently to a Mongol King in China) it’s pretty interesting how he chooses his words carefully when speaking to the “Great Khan.”

Since there’s all kinds of inter-family backstabbing and jockeying for power, Kahn uses Polo as a kind of “spy” to watch some of his family members and report what he sees.

From the beginning, Kahn decides to keep Polo because he describes things pretty well.

But most of his descriptions seem to “hide” certain truths, as he’s worried what will happen if the Great Kahn realizes what people REALLY think about him.

This is how most people use language. A great thinker once described language as a “tool to hide what’s really on our mind.”

Few people understand that’s only HALF of it’s power.

Most of us are pretty natural at using language to hide certain truths.

Somebody works for a boss and did an absolute crappy job, for example. Another manager calls the boss for a reference, and the boss says something like, “Well, he always showed up on time. And he never really used any swear words.”

Now that “sort of” sounds good, but in reality it’s clear that the boss didn’t think so, since had nothing to say about his work performance.

We do this all the time. We hear an idea that’s total crap, and we say, “Hmm, that’s interesting.”

But the real power of language is when you stop covertly hiding truths, and start to covertly expressing truths.

Truths about yourself, your ideas, your business. Anything.

And it has the incredible effect of letting your listener or reader “discover” the meaning on their own.

What ideas would you to covertly slip into the minds of others?

Covert Hypnosis

Meaning that unlike most every other job, the better you do, the more you’ll make.

Instantly. No need for waiting for a promotion every year.

And you don’t need any education, or technical training, other than knowledge about the product.

Which is why plenty of people with barely a high school diploma are easily making six figures in all kinds of sales.

On the other hand, it can be incredibly nerve racking. Because on the other of the coin is rejection, and poverty. Since most sales folks are paid on commission, if you don’t sell anything, you don’t get paid anything.

If you’ve ever had any kind of sales job, you may be under the impression (as most people are) that selling requires some kind of magical, high-energy charisma that mesmerizes the clients. Some sales people do seem to have that “in your face” quality.

But in reality, that’s the WORST way to sell things.

Why?

Because it ignored the REASONS the other people want to buy stuff.

Most people are taught to memorize a list of “features and benefits” of their product, and overwhelm the clients with all the amazingly fantastic things about the product.

Hopefully, if they do this with enough energy and enthusiasm, enough customers will buy.

But doing this just makes rejection hurt a lot worse. If you put in a HUGE amount of energy into your presentation, and they say “no thanks,” it’s VERY hard not to take it personally.

Which is why it’s much, much EASIER, more respectful, and at lot less stressful to simply to find out what they want.

The thing about human desires is once we get past the “surface structure,” our desires are pretty vague.

Which means you can take pretty much any reason somebody is shopping, find out what their REAL desires are, and link them up to quite a few products and services.

So long as they really WILL fulfill their needs, they’ll see the products (and you) as the luckiest thing that ever happened to them.

Obviously, this works just as well if you’re not selling anything, but doing ANY kind of persuasion or influence.

The basic strategy is to simply elicit their criteria, magnify it and then “hook it” to whatever you’d like them to do, using some powerful language patterns.

The BEST part is they’ll do what YOU want for THEIR reasons.

Zero “in your face” enthusiasm required.

Covert Hypnosis

He was a pretty good looking guy, and his wife was pretty attractive.

They were both upstanding members of their neighborhood, and everybody jumped on board to support him.

He even gave a few news conferences, asking for help.

If you’ve seen the movie, “Gone Girl,” or read the book, it was kind of like that.

Only in real life, he killed his wife. And then he became famous for seeming so innocent and “victim-like” when he was really a stone cold killer.

What gave him away?

When the cops were talking to him, he slipped up. One little mistake in his language.

See, if you’re a guy who’s wife really disappeared, you’d like hold out hope she was still alive.

That’s what humans tend to do.

Not this guy. He knew she was gone, because he was the one who ended her.

He was describing her, her activities, and he slipped up and used the past tense, instead of the present tense.

Within the tens of thousands of words he spoke on TV, and to the cops in private, that one little mistake gave him away.

After that, when the cops KNEW he did it, it was just a matter of time before he cracked.

This is the power of language.

Most people see conversational hypnosis as a means to covertly put your ideas into the heads of others.

To be sure, that’s a very good way to use these patterns. Especially if you’ve got some really good ideas you KNOW your listener will appreciate.

But it’s also a great way to pay attention to the language of others, so you can see what’s REALLY on their minds, with X-ray vision.

Now, I’m not saying you should go out and start interrogating people. 

But consider how useful this would be if you were talking to a loved one, and they were saying one thing, but thinking something else.

Maybe they were afraid to ask for something, or too shy to say “no” to something.

These patterns would help you understand what was REALLY their minds, so you could help them express themselves in the way they REALLY wanted to.

I’m sure you can imagine how you could strengthen your relationships.

That’s what happens when you start learning these patterns, and more importantly, start doing the “drills” to learn them.

You’ll soon start to see whole new world, just beneath the surface structure words people are using.