Ancient Secrets Of Social Authority
A few social scientists have made names for themselves doing pretty interesting “experiments.”
In one experiment, they took a bunch of guys all pretty random, and sent them out into the social club scene in a large city.
They followed them with “data collectors” who only asked one question. They would walk around, find people who remembered these guys. They’d flash a quick picture, and then ask the person, as they remembered them, to quickly rank them on a scale of 1-10.
So each particular guy had his own average. But then they had them behave two completely different ways when they walked in the place.
One way was to walk in with shoulders slumped, eyes down. The second way was to walk in with shoulders back, head up and eyes forward.
On the 1-10 scale, the difference was two points. Simply by walking more confidently, 6’s became 8’s, and 8’s became 10’s.
In another experiment, they sent the same group of guys out to restaurants, a bunch of different times each. (This was a long while ago, the study was done in the 70’s).
Each time, the guys said they’d left their wallets at home, and asked if it would be OK to write a check.
In half of the experiments, they were dressed professionally. In the other half, they weren’t.
And just like you’d expect, the professional looking guys had no problems. The casual guys did.
Authority Existed Before Clothes
When a person is radiating authority, our conscious minds just kind of “shut off” and we pretty much do what we’re told.
Doctors, cops, anybody that looks official will trigger this response.
But consider this.
That automatic response has been built into us for thousands of years. LONG before they even invented clothes that “made the man.”
Long before we even knew what a doctor or a cop was, we still followed those that carried themselves with authority.
Sure, the right clothing helps. But it’s certainly not necessary.
Since the beginning of human history, we’ve been pretty good at sniffing out leaders, and following them.
Everybody is born to be a follower, but few people know how to step up and be a leader.
Do you?
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