Few skills are more important than communication.

Mark Twain was fond of saying that there was no difference between somebody who can’t read, and somebody who doesn’t read.

Similarly, it doesn’t matter how many great ideas and insights you have, if you can’t get them out so that people will hear them, there’s really no difference between somebody who doesn’t have ANY ideas.

Speaking up is one thing most people have a hard time with, let alone speaking up eloquently and passionately.

All you need to do is listen to a few best man speeches to see that!

One of most people’s biggest fears is public speaking, for this very reason. Being on the spot, in the center of attention is cause for massive anxiety in most of us.

This is that invisible barrier that stops almost everybody from sharing their brilliance with the world.

I’m sure you’ve heard the expression that, “Genius is 1% inspiration, and 99% perspiration,” right?

Well, plenty of that “perspiration” is getting your ideas out of your brain and into the brains of those who can make a difference.

If communicating openly, congruently, and confidently isn’t something that comes easy to you, you aren’t alone.

Most people have a few half baked ideas, which come out sounding even less than half baked.

Those that get heard are the ones make it obvious that they believe in their own ideas. They don’t speak them timidly or half-heartedly.

One of the surest ways to get your ideas heard is to present them so they are framed in the interests of the person you are speaking with, or the group you are speaking to.

This is precisely why the best salespeople ALWAYS elicit criteria BEFORE they start their pitch. If they just spit out a bunch of random features and benefits, they may get lucky, they may not.

But when they tailor their communication so that it makes the most sense to the listener, that’s when ideas and desires cross from one brain into another.

The easiest way to do this is to slightly shift your thinking from talking about you, to finding out about them.

Since most people are running around blasting their own ideas regardless of who they’re talking to, you’ll come across like a tall glass of ice water in the desert.

And the more you find out about them, the more you get them talking about things they care about, the less work you’ve got to do.

You’ll find that most of the time, you won’t have to do ANY work at all. After you get them fired up, anything you say will seem like the greatest idea ever.

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