I watched a pretty goofy movie the other night on Netflix.

It was a romantic comedy, and the “hero” was a salesperson for a big drug company.

They had them memorize a sales pitch, and they had to practice saying it while holding a lit match.

The idea was to finish before the match burned out.

And in order to “close” doctors (they people they were selling to) they had to hide out in the parking lot and wait for them to pull in.

Then they’d run up and hammer out their sales pitch.

When you’re selling like that, it’s clearly a number’s game.

It’s about as cold as you can get.

Meaning the customer (in this case doctors) have no idea you’re there. Then you show up out of nowhere and start pounding them with “features and benefits” in twenty seconds or less.

This is the model of almost all sales, even with warm customers.

You walk into a shop, and your sort of interested, but they still use the same technique.

They take a bunch of pre-set, memorized ideas, and try to FORCE them into your head.

This is precisely why sales is high tension, and high turnover.

Few people can handle that much “confrontation” for very long.

Why is it like this?

All the way up the food chain, it’s the same way.

The upper managers (in the movie and in real life) train the salespeople.

The sales people are told EXACTLY what to say, and then they turn around and repeat it to the customer.

A very tight chain of command.

There’s no room for dissent, no room for discussion.

The ideas are created at the higher level.

Then they are “implanted” into lower level minds (salespeople) who go out and forcibly try and “implant” them into the customers minds.

This is what happens when people aren’t allowed any independent thought.

The ideas come down from the top, and that’s the way it is.

Whoever gets those ideas (in this case the memorized sales pitch) into the most minds gets the most money.

Of course, it doesn’t HAVE to be that way.

You can be an independent thinker.

And independent idea creator, not only in YOUR mind but in the minds of people you are talking to.

When you’re going from the top down, it’s ALWAYS about content.

But when you’re an independent operator, a freelance “thinker,” you can start with the emotions.

And give your listeners the FREEDOM to “dress them up” with their own content.

This is much easier (and fun) for you, and much more enjoyable for them.

You can think of it of setting their minds free from the rigid chain of command.

Learn How:

Hypnotic Storytelling