One of the cool tricks about covert hypnosis is ambiguity.

This is when a word or phrase can mean a couple of different things.

Sometimes they use these as headlines to catch our attention.

“Eye Drops Off Shelf.”

Does this mean that eye drops can no longer be sold, or a bunch of eyeballs starting rolling around?

This kind of thing makes us do a double take, and catches our attention.

When you can do this conversationally, it works for a couple of reasons.

One is that your listener (or reader) will be trying to figure out which meaning you mean.

This will burn up brain power, decreasing the strength of their “conscious critic.”

That will voice inside our heads that’s always being ultra-skeptical of pretty much everything.

But this technique takes on a lot of power when you make BOTH meanings to sound good to the listener.

For example, If I said:

“You can make more money, and have more sex. And doing this will help you do just that.”

Now, when I said, “do just that,” which was I referring to? Making more money? Having more sex? Or both?

Your brain will likely bounce back and forth between those ideas (sex and money) a little bit longer than normal, which will cause some good feelings.

And if you do this, and keep on talking, and then do it some more, and then keep on talking, something pretty cool will happen.

Your listener (or reader) will start to subconsciously associate those good feelings with you and your message.

And since you know that our feelings drive most of our decisions, this will put you in a VERY good position.

And that is only ONE technique of MANY that is collectively referred to as “conversational hypnosis.”

To learn a LOT more, check this out:

Covert Hypnosis