What’s the purpose of language?

Most people assume it’s just to convey information. Like handing somebody the sports page, or giving directions to a lost stranger.

However, many psychologists believe that the purpose of language is really persuasion.

We’ve got some idea in our heads, and we need to get that idea out of our heads, and into the heads of others.

We use language as a tool to do that. To the extent we can describe our ideas accurately and specifically enough, in a way that other people can understand, we can move those ideas out of our brains and into the brains of others.

But in reality, that’s only half the battle. What we REALLY want is for the other person to DO something.

Even if it’s something as simple as laughing at our corny jokes.

We’re really after BEHAVIOR, and our language is a tool to get that.

You call your buddy and you want to convince him to come over and play video games.

You walk up to that guy or girl and you want him or her to take an interest in you.

You talk to your boss and you want him to give you more money.

You talk to your spouse and you want him to do the dishes, or change the channel.

Whenever we do this, we are combining the STRUCTURE of our language, with the idea itself, or the content.

Now, if you’ve got some really good content (the idea you are trying to convey) you don’t need to worry about structure (how you actually say it).

If your neighborhood bar is selling beers for only five cents until midnight, you don’t need to do any persuading.

You text your buddies, saying “Beer’s only $.05 till midnight at X bar,” and that’s all you need.

This is when the message sells itself.

Other times, it’s not so easy. Just think if you could text your boss, “I need more money,” and that’d be that!

Whenever the idea, or the behavior you’re after isn’t going to happen just because of your idea, then you need to do some persuading.

But here’s the good news.

With even a normal, every day idea (“lets play video games,” “I’d like your phone number,” “I’d like a raise,”) put inside of some powerful STRUCTURE, it can become the most compelling idea there is.

Meaning whomever you deliver it to will eagerly do whatever you want.

Now, this DOES take practice, but once you build up this skill, you’ll have some ultra ninja verbal technology most people don’t even know exist.

Learn More:

Covert Hypnosis