One of the longest running sales pages was for the Wall Street Journal.

The same ad ran for nearly twenty years.

Why was it so successful?

It told a simple story.

Once upon a time there were two guys.

Both had the same degree. They both lived in the same sized town.

But one guy was ultra successful, while the other guy was average successful.

Why?

One had access to information the other guy didn’t.

Which meant one was able to see things, predict changes, take advantage of situations and opportunities, while the other guy didn’t.

The information, of course, was the one guy’s subscription to the Wall St. Journal.

Think about your favorite commercials on TV.

Very few of them are of some goof standing there saying, “I’m an expert and I recommend you try brand X!”

They’re usually a short story of some type.

Or if not a story, a short scene within a story.

The most famous commercials are serialized stories, with each commercial an unfolding of the tale.

Why do we love stories so much?

Think back to before we humans invented society.

They’d go out hunting, and then come home for the night.

Sit around the camp fire and talk.

What would they talk about?

Who knows, but judging by the plethora of mythology around the world, they probably told each other stories.

About heroes and monsters and angels and devils.

Humans are hard wired to not only enjoy stories, but to tell them, and resonate with them.

Which means no matter what idea or message you’d like to convey to somebody else, if you can wrap it in a story, it will be much more effective.

Learn How:

Hypnotic Storytelling