Can You Really Set And Forget?
Meaning we don’t like to think, so we’re always pretty easy to sell if whatever is we’re buying is “automatic” or “hands-free” or the ever popular “set-and-forget.”
After all, who wants to sit there and watch something if we can be doing other things, while that “thing” is busy taking care of business on its own?
Often times this is presented in business terms as “turnkey,” meaning all you really need to do is press a button and watch the business run on its own.
To be sure, this is a highly desirable trait, and very marketable if it actually works. Nobody wants to buy ANYTHING (business or not) that’s going to come with a complicated set of steps and instructions.
But since it’s such a huge marketing trigger, it’s often times abused.
Check any “work from home” forum in the “business opportunity” section and you’ll find endless “systems” being sold that are heavy with these terms.
Automatic. Autopilot. Turnkey system. Hands free. Set and forget. Push button simple. Etc.
Unfortunately, anything regarding business involves one very important, and often left out, aspect.
Other People.
No matter what kind of business you are in, you need customers. (Unless you’re the government lol).
And these customers all have limited funds. Which means they need to CHOOSE to buy your product, service, or whatever it is you are offering.
They don’t HAVE to.
And any kind of system that GUARANTEES profits, is also, by definition, GUARANTEEING that somewhere out there there’ll be people to buy.
And as I’m sure you can guess, this is highly unlikely. Unless maybe you’re selling water in the desert, or something similar, and you’re the ONLY game in town.
Does that mean that the ideas of “auto pilot” and “prosperity” are mutually exclusive?
Absolutely not.
Because the auto pilot is NOT in the business model itself. It’s in your BRAIN.
Humans are hard wired to learn.
In fact, we’re hard wired to learn, and then take whatever we’ve learned, and drop it down into our subconscious.
Which means we’ll be just as effective, but on auto pilot.
Like riding a bike, playing an instrument (if you can) typing, driving, etc.
The best part is that ANYTHING related to prosperity is related to other people.
And humans come pre-programmed with a HUGE set of tools that allows us to talk to others, find out what they want, and then use our creativity of figure out how to help them get it.
And get paid.
Of course, this requires a bit of conscious action, a little bit of uncertainty, and the belief that you WILL succeed.
But once you get started, you’ll see how quickly it can become automatic.