​Most people know that goals are important.

Yet at the same time, most people don’t have goals.

One of the reasons is that most people are terrified of failure.

AND people like an unknown, potentially bright future.

Being an entrepreneur is often thought to be a skill only a few lucky people have.

But the real truth is that EVERYBODY is an entrepreneur. It’s really just a matter of degree.

What does an entrepreneur do? They look at what they have. They imagine what they can do with that. Then they try to make something better out of what they have. If they are in business, they take raw skills, raw equipment, raw ideas, and turn them into products and services. If they produce something people want, they get more money out of the system than they get in.

On the one hand, it makes perfect sense. But on the other hand, it’s like magic.

Consider one experiment an economist did. He had a large class of college kids. In each chair, he placed an object. A random object worth a couple dollars. He had everybody look at this random object, and measure their current state of “happiness,” on a scale of one to ten. Then he calculated the “total happiness” by multiplying each person’s score, times the number of people.

Then he let people trade. Their “stuff” for other people’s “stuff.” They had fun trading, and most people ended up with something better than what they started with.

Why?

Because everybody’s “junk” is somebody else’s “treasure.”

And after the experiment, he did the same thing. Measured their individual “happiness” and the “total happiness.”

And guess what? As you’d expect, the total happiness INCREASED. By a lot.

Nothing new was introduced into the room. Same people. Same amount of stuff. More happiness.

The reason we “like” having “vague” goals is that it allows us to imagine some awesome future way out there.

Once we set a goal (we imagine) we think we’re stuck. Especially if we fail.

The problem is that if we only have a vague set of goals, it’s hard to get motivated. It’s easy to fall into the trap of thinking that it will happen “to” us, instead of “because of” us.

Luckily, there are three simple cures for this.

One is to make your goal super big. Concrete, and well defined, but super big.

Two is to add on the simple statement, “or better” at the end. That won’t lock you in to anything.

Three is to allow yourself to redefine your goal as you get more information.

This way, you get the best of both worlds.

You get to dream big, AND you get to be motivated by something big, so you’ll be motivated to take action.

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Mind Persuasion