One cool concept in sales and marketing is something called a “split test.”

Like if you have some kind of company, and you are running ads that you can measure the results of, you change something. 

Then you see which of the two variations does better.

So long as you keep doing this, you’ll keep improving how well your ads are performing.

Salespeople are fond of saying, “Always be closing,” or “Always be prospecting.” Meaning you should always be looking for new customers, or always trying to “close” or convert shoppers into buyers.

Savvy marketers, on the other hand, say things like, “Always be testing.”

Meaning you’ll never know how something will work unless you try.

Even if you’ve never sold anything, and never want to sell anything, this mindset can help.

One TED Talk I saw recently was about a woman who’d decided enough was enough, and she was going to find herself a partner.

So she “reverse engineered” all of the online dating sites, and did tons of testing. She put up a bunch of different profiles, just to see which would attract the most responses.

Then she matched the ones that did best, with the ones that were true about herself.

Then she came up with some rock solid criteria of the kind of guy she was looking for, and went to work.

Just like clockwork, she found a guy, they were perfect for each other, and they got married.

While this kinds of kills the idea of a magical romance “just happening” like it does in the movies, she’s happily married to a guy who’s happily married to her.

This is what happens when you choose your goal, and make the decision to get it no matter what.

A lot of things in life can be looked at this way.

There’s billions of people, millions of places to live and work for, clubs to belong to, spiritual methods of digging deeper into your soul.

Your job is to sort through them all until you find something, that’s perfect, for you.

Sure it may take a while. A lifetime even. But that’s half the fun!

Most people have at least three or four careers their entire lives. Learning new skills and seeing where all those opportunities will lead.

With an open mind and the ability to trust yourself, there’s not much you can’t do.

One thing that CAN stand in the way is emotional baggage. 

For example, if you were offered the PERFECT job, great money, great hours, great location, great office, great support staff, but you had to give a one hour speech every week, to a room full of strangers, would you take it?

Many people wouldn’t.

This is the trouble with emotional baggage. The more you’ve got, the less options you have.

Of course, the flip side is when you ditch your baggage, everything opens up.

EVERYTHING.

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Emotional Freedom