Economics is called the “dismal science.”

And it’s called that for a lot of reasons.

One is that it forces one to ask the question, “at what cost?”

Politicians HATE this question. Their whole angle is to promise us the moon and never have to worry about paying for it.

Another reason economics is called the “dismal science” is it forces us to understand something about human nature, and human action.

And that is that ALL HUMANS have unlimited wants, needs and desires.

But we’re all stuck on this planet with limited resources.

So figuring out how to best distribute those limited resources to us greedy humans is the billion dollar question of all time.

And as I’m sure you know, if you can get MOST of what you want, you’re doing pretty good.

But this presents a fairly unique opportunity.

Especially for somebody interested in learning language patterns and communication strategies to bring out the BEST in people.

How’s that?

Because using the truth about people from the “dismal science,” you KNOW that inside EVERYBODY you’ve met, and EVERYBODY you will meet, are those UNLIMITED wants, needs and desires.

All you’ve got to do is get them talking about them.

Since they are ENDLESS, you can get them pretty excited.

Ideal futures, dream jobs, dream careers, dream boyfriends or girlfriends, dream houses.

Just get them to open up about their ideal future, tap that vast UNLIMTED resource of wants, needs and desires, and they’ll feel better than they have in a LONG TIME.

Most people pass judgement, give advice, tell people why they’d better be careful, etc.

But when YOU come along and ONLY ASK about those unlimited wants, needs and desires, they’ll feel fantastic.

And they’ll associate that fantastic feeling with YOU.

They won’t think, “Hmm, this guy’s going to help me get that dream house.”

It’s more like advertising. When they put a bikini girl next to a car.

Nobody thinks, “hmm, if I buy the car, I’ll get the girl!”

They just have an UNCONSCIOUS association between the girl and the car.

Equally strong will be the unconscious association between their BIGGEST DESIRES and YOU.

(Or whatever you happen to be selling or recommending or suggesting).

All you’ve got to do is turn off your inner “advice giver,” ask the right questions and watch them light up like crazy.

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