Always Measure
Always be closing, always be prospecting, hot prospect, cold prospect, etc.
But there’s one that doesn’t get much air time, because it’s not really applicable to sales, or therapy, the two other areas where having persuasive language can be a benefit.
And that is to always be testing.
This is not intuitive, because it’s basic human nature to assume that everybody sees the world the way we see the world. And this can cause guys a LOT of grief in relationship building.
Guys see a girl, and become attracted to her. This is because the evolutionary triggers installed in our brains are based on how she looks more than anything else. Sure, it is also desirable for her to be smart, friendly, have a decent sense of humor, but for basic attraction, we need looks before we need anything else.
And once she’s got the right look, based on your type, that level of attraction is fixed, and won’t change, unless her body changes significantly.
With women, this is absolutely NOT true.
Just as we’d like to have things about her personality be true as an afterthought to her looks, girls are the opposite.
They’d like a guy who looks good as an afterthought to his personality.
This is why it’s MUCH MORE LIKELY to see a decent looking girl with an ugly guy than the other way around.
If a guy has a strong personality, good social skills, is totally confident and enjoys being in his own skin, that’s generally good enough for most girls.
Which means her level of attraction for you is going to be dependent on how she feels AT THE MOMENT.
This is crucial in the early stages. Guys almost always make the mistake that if she likes him for the first night, then her attraction for him is set in stone (like his is for her) and he doesn’t have to do anything.
This is absolutely NOT TRUE.
Especially if you’re the type to go out and use “game” when you meet her first. You’re giving her a personality that’s NOT your real personality.
From a guys perspective, it would be a girl looking completely different than she did the night before.
So, it’s very likely that her level of attraction for you is going to ALWAYS be in flux the first few weeks or even months that you’re together.
Which means it’s YOUR RESPONSIBILITY to always measure her level of attraction. If it drops, adjust your behavior accordingly. If it’s up, keep doing whatever you were doing.
Is this fair? Maybe, maybe not. But that’s not the point. The point is if you don’t continuously measure her levels of attraction, you won’t know when it sinks, and you won’t know why she’s gone.
But if you learn to measure it and keep it up, she’ll be yours for good.