Once I had this sales job where we had to memorize this long, long pitch.

They wouldn’t even let us out in the field (it was an in-home sales job) unless we could successfully demonstrate the pitch to our boss.

I had other sales jobs with similar structures.  They give you a pitch, a phone and a list of numbers, and away you go.

From a big picture standpoint, this is a pretty efficient way sell stuff, especially if the salespeople are getting commissions as part of their salary.

I’ve worked in other sales jobs that were purely hourly wage, and people learned pretty quickly it didn’t matter if anybody signed up or bought anything. Then the ones that could, simply said the same, boring, pitch over and over without a care in the world, and collected a check every week.

Funny thing was, even THOSE folks still sold stuff.

Studies have shown that with even a halfway decent pitch, and a halfway decent product, about one or two percent of the population will buy something.

From a management perspective, it’s just about getting the numbers right. If you’ve got a hundred people making calls, you’ll get one sale for every minute (or however long it takes to make one call). If that’s enough to pay the rent, electricity, and minimum wage salary of all the phone-robots, then you make money.

Of course, on a personal level, this is not the best job. It’s pretty close to the worse job you could get. 

For every ONE sale,  you’re going to get 99 people that DON’T buy. And out of them, you’ll get five or ten people that get REALLY angry that you called them.

This is why people seem to cringe whenever they hear anything related to sales, or selling, or even persuasion.

Because for most people’s experience, BOTH sides of the coin absolutely SUCK.

However, you still need to persuade people. Doesn’t matter who you are, or what you want to do.

Even convincing your buddy to go to Bar X instead of Bar Y will take some influencing skills.

The good news is that influencing people doesn’t HAVE to be like that robotic hellish experience.

It can be fun, easy and the person you’re persuading will be GLAD you did so.

How?

When most of those phone robots sell anything, they spit out a bunch of “benefits” or try to hit a bunch of “triggers.”

But when you persuade on a one-to-one level, in a way where you WANT to see the other person better off (and you better off as well), you NEVER lead with what you want.

It’s always much, much easier to start out talking to people about what THEY want.

And since most people NEVER do this, you’ll seem like an open window inside a smoke filled phone room.

And once you get them going about what THEY want, they’ll be much, much more eager to help you get what you want.

And if what you want is to make them happier? Even better.

To learn how do to this, check this out:

Covert Hypnosis