One of the biggest lessons from NLP and hypnosis is content vs. structure.

Structure is what moves us, but we tend to focus on content.

There are plenty of instinctive triggers that drive our behavior, like social proof, authority, scarcity, etc.

But we tend to ignore those, and focus on the content.

If you were to walk down the street, and saw a huge crowd in front of a restaurant, you’d assume the food was pretty good.

But if you were to walk down on a different day, and saw no people, you’d assume the place was lousy.

All without tasting the food, or the content.

Advertisers have known for years that a very good marketing campaign can sell a mediocre product.

While a really, really good product will sit on the shelf gathering dust, if it’s not promoted right.

Many years ago people were buying rocks. But since they were called “pet rocks,” and were marketed pretty cleverly, everybody HAD to have one.

One of the greatest skills you can develop is to easily switch between content and structure.

It’s like having x-ray vision into reality, seeing things most people miss.

You can start seeing the real drivers of not only human behavior, but larger events as well.

It’s been said that there are three types of people in the world.

Those that make things happen, those that watch things happen, and those that say, “What happened?”

With most people in the last group, it’s no wonder why most people seem to never catch any breaks, and when they do it’s usually thought to be once in a long while type of thing.

But when you shift your thinking into structure view, you’ll be in that small minority that can see things unfolding, and then position yourself to take advantage of them.

Everybody will think you’ve become incredibly lucky, but you’ll know what’s up.

It does take some practice. It’s kind of like paying attention to the grammatical structure of your speech WHILE you’re talking.

But once you get the hang of it, it’s pretty amazing.

This will help:

Luck Activator