Tag Archives: if then

Don't Steal Cable

What Are You Waiting For?

There’s a pretty funny set of commercials for cable TV.

It’s a string of nonsensical “if then” statements, that end up giving you a crazy reason to buy cable.

Or maybe it’s to get rid of cable and get satellite, or something.

Like if you can’t afford cable, you’ll steal from your neighbor. If you steal from you’re neighbor you’ll end up in prison. If you end up in prison you’ll become a gang leader. If you become a gang leader, you’ll eventually overthrow the government.

So don’t overthrow the government, buy satellite TV instead!

One of the persuasive patters in the Milton Model is the “if then” statement.

Especially if it’s combined or stated as a “time” statement.

When you see how easy it is to learn hypnosis, you’ll earn a lot more money.

You like money? Right? (If you agree that you like money, you’ll also sort of agree that you can learn hypnosis).

After you realize how fun it is to dance in public, you’ll become a sex symbol. That would be fun, wouldn’t it!

The idea is to take something people don’t usually want to do (dance in public, learn hypnosis, etc) and connect in a time based “if then” statement, to something that they WANT to do.

Of course, this can work backwards. Especially when we do it to ourselves.

After all, the greatest hypnotist in the world is YOU. Because YOU are keeping YOU hypnotized all of the time.

When we say things like, “I’ll start dating after I lose weight.” We’re really TERRIFIED of dating, so we “pretend” that “as soon as” we lose weight (something we won’t likely do), we’ll start dating. This keeps us safe, and gives a logical sounding reason for our safety.

I’ll start my business as soon as I learn accounting. I’ll go back to school as soon as I finish this project at work. I’ll start X (something we’re terrified of doing) as soon as Y (something that’s conveniently just a little bit out in the future).

Seriously, I’m REALLY going to Y as soon as I do Z!

Most people kid themselves like this their entire lives.

The secret is that what we fear, is just in our heads. There’s really nothing to be afraid of. It’s about as logical as those goofy commercials.

Learn The Truth: