I watched an interesting movie a couple nights ago.

About these young adults who broke into this distillery in Scotland.

There was this super famous, super expensive brand of Scotch. They only made one barrel every hundred years or something.

And once a year they would auction off a bottle. It would sell for tons of cash.

So these guys decided they’d sneak it, siphon off a pint, then put back in a pint of regular stuff.

Then they’d sell the pint on the black market.

(I guess in movieland there’s a black market for everything).

But I couldn’t help but wonder, how does the buyer know the stuff is for real?

I mean, if you’re buying gold or cocaine or something, you can do a chemical test.

But super old and super expensive whiskey is pretty subjective, at least to me.

It kind of reminds of a YouTube video where they took this world famous violinist. Some guy people pay hundreds of dollars to see perform.

And they had him play in a subway all day. Nobody recognized him. He only collected a few bucks in his hat.

Same guy, different skills, but vastly different location.

Another guy, a college student, did a similar experiment. He hired a cameraman, a couple of groupies, and some kind of publicist to follow him around in the local mall.

He even invented a fake name.

Pretty soon, people were tweeting all kinds of pictures of him, and his fake name.

And everybody was pretending he really WAS famous.

Then there’s that famous movie, based on a true story, “Catch Me If You Can,” about a guy who pretended to be doctors, pilots, lawyers, and made tons of money.

Bottom line is you “pretend” to be important, people will assume you are.

The flip side is also true. If you “pretend” that you’re worthless, unsure, not confident, that’s EXACTLY how the world will treat you.

The truth about us humans is that are MUCH more dependent on STRUCTURE than we realize.

The structure of language is grammar. The structure of “self confidence” is good posture, slow confident speech, slow, measured movements, steady eye contact etc.

Collectively, the “structure” of any “conversation” is the Frame.

And more often than not, the FRAME is the driving factor. Not your clothes. Not your bank account. Not your accomplishments.

If you can control the frame, pretty much everything you say will be taken VERY seriously.

Learn More:

Frame Control