One of the hardest things to do is accept negative feedback.

Now, most people will refer to this as “failure.” If you’re a normal person, who’s been through normal school, then it’s been drilled into your brain that failure is bad, and should be avoided at all costs.

Or maybe you played sports and got yelled at when you made a mistake.

One of my favorite commercials of all time is with Michael Jordan. Now like him or hate him, he and Nike (and whatever marketing company they used) made some pretty good ones.

The one I’m talking about is when he slowly talked about all his “failures.”

Like taking the last shot at the buzzer, and missing.

Like all the games he’s lost.

Like all the times he choked during the playoffs when his teammates were depending on him. Then he listed all the shots he missed (in the thousands) all the games he’s lost (at least in the hundreds).

Then he said, “I’ve failed again, and again and again and again.”

Then he looked at the camera and said:

“That, is why I succeed.”

The CEO of Sony, who took their company from when “made in Japan” meant junk to a global leader in electronics was asked, “How do we double our success rate?”

“That’s easy,” he responded.

“Double your failure rate.”

Even Babe Ruth struck out more than most people realize.

What is failure, anyway? It’s the natural feedback mechanism that’s built deep into your brain.

It’s what helped you walk, talk, read, write, and everything else you know to do.

If failure didn’t happen, learning would be impossible.

If learning was impossible, we’d all be monkeys throwing poo at each other!

So why is “failure” so scary?

Maybe because we associated it somehow with negative social pressure. Maybe we forgot that there’s ALWAYS a next time.

To be sure, if something really important is on the line, like a job promotion, or a championship game, not getting what you want really, really sucks.

But what’s the alternative? Not play? Not try? That sucks even more!

Your entire life is the sum total of your day to day behaviors and accomplishments. Your day to day behaviors and accomplishments are based on how you view the world, and how you view yourself.

Change one, and you’ll change the other.

Change the cause, and you’ll necessarily change the effect.

YOU are the cause. Your world is the effect.

When you embrace ALL feedback, both good and “bad,” then you’ll know the real secret of achieving anything.

That ANYTHING is possible.

This course will teach you how. Step by step.

Goal Setting