Once there was a student who did an experiment.
It was for his psychology class in college.
He wanted to see if he could “fake” being famous.
Or what would happen if he could.
So he got a crew together.
They each had a “role.”
One guy was a cameraman.
Another two guys pretended to be his bodyguards.
And another two females were his publicists.
He went to a local mall, and everybody played their part.
He even made up his name.
His publicists referred to this fake name as if it were a household name.
And said something vague like, “Fake Name is doing research for a future project.”
Pretty soon the whole mall was buzzing.
A crowd was following him, people were filming him, tweeting him and posting about him.
And they were all posting his name as if it were a famous, household name.
A name that had been made up from thin air only a couple hours ago.
The punch line, of course, is we humans pay MUCH more attention to structure than we like to believe.
So when we see the structure of fame, (a crew of people, bodyguards, pretty girls acting as publicists) we assume that he’s famous.
Even if we nor our friends have ever heard of the guy.
Because of the STRUCTURE of his behavior, we treat him (or would treat him) like a rock star.
So what’s the deeper punch line?
If you want to be important, you need to look important?
That’s one way.
But hiring a fake crew to follow you everywhere is kind of expensive.
But talking is free.
And you can talk in a way that can IMPLY social proof and authority.
So even if you’re all by your lonesome, you can carefully drop some presuppositions into your language.
So your listener will naturally ASSUME you’ve got massive social proof and authority.
But since it will be subconscious, it will feel like they discovered it on their own.
They’ll even think it’s their secret.
Even better is it will have the SAME EFFECT of having a crew of people around you all the time.
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