When I was a kid I learned this neat trick.
You take a bunch of salt and pepper and put it in a shallow pan of water, so it floats on the top.
Then you dip your finger in soap, and stick it in the center.
All the pepper magically goes to the outside of the pan.
I’m sure you know a lot of people that are like that.
Usually a boss or somebody of authority.
Sometimes it’s one of the “those” bosses that thinks everybody likes him or her.
But they are only nice because they are the boss.
So if you were to ever see them about in public, you’d quickly hide your face so they didn’t see you.
In truth, a lot of us are like that to a lot of people.
Like it or not, most of us just rub people the wrong way.
Of course, we don’t see it like that.
We see them as the problem.
Obviously, we are perfect. There’s NOTHING wrong with us.
So when people don’t go along with our ideas, or don’t laugh at our jokes, they must have some kind of mental problem, right?
The funny thing is that EVERYBODY (no matter how crazy their ideas are) can find people who agree with them.
But if you are going to ONLY look for people who ALREADY agree with you, you’re going to be limiting yourself to a very small slice of the population.
Wouldn’t it be better to simply find a better METHOD of getting people to agree with you? So you wouldn’t be forced to sort through so many people?
Luckily, there is.
All you’ve got to do is amplify THEIR criteria first.
The secret of human nature is EVERYBODY always has a huge collection of unmet needs and wants.
If you start talking about YOUR wants and needs first, you’re hoping to get lucky.
But if you start talking about THEIR wants and needs first, you’ll be doing something completely different.
By talking about their wants, and expanding on them, they’ll start to see YOU through THEIR lens of unique desires.
So before you even talk about what you want, you’ve already made it much easier on them.
This is what advertisers have been doing since it was invented.
Taking a product and framing it in the best possible way.
Well, the BEST possible to frame ANYTHING is through somebody’s OWN DESIRES.
And when they start to look at YOU through THEIR desires, they’ll be eager to agree with pretty much anything.