A while back, there was a famous book for girls and dating, called “The Rules.”

Basically game for girls. Rules about not calling, when to should go out, etc. Basically ways to make the guy more attracted using ancient laws of influence, like scarcity, commitment and consistency, etc.

To be sure, understanding these are fantastic. They can help out a lot, not only in dating, but in life as well. But if you are using them on purpose, that’s when things get kind of squirrely.

Any time you have to use your conscious brain to alter your behavior in order to elicit a behavior from somebody, it can backfire.

These techniques work really well in sales for a couple of reasons. One is that you are using these to boost the “attraction” they have for your product, not you.

Which means it is a lot easier, since you can both see the product objectively. And when they buy the product, they can take it home, and it will still be the product. And assuming it’s a good product, not some fake piece of junk, they won’t get angry.

The other reason is when you’re selling a product, you only have to put on your “game face” for a short time. Maybe an hour or two, tops. This is true even when you are selling a $50,000 car. Much less if you’re selling a cell phone or some other electronics.

But consider using these techniques with girls. They’ll be attaching their feelings to you. Which means you’d better consistently follow up, and deliver the value you are covertly promising.

Also, it’s not like you only have to do this for a couple hours, like selling a car. You need to keep it up for a long, long time. As soon as you stop, you may be in trouble.

A much better set of “rules for guys” are disqualification rules. If these rules are applied, then you’ll never see her again. Instead of using some fake rules to increase her attraction, just use some real rules that you stick to, no matter what.

A list of things she has to have about her. And a list of things that she can’t have about her.

Stick to these rules, and simply be yourself, your real self, not some fake nice-guy self.

The thing about most guys is they HAVE no rules. Not conscious ones anyway. So when they walk up to her, she can kind of sniff the desperation.

But with some solid rules, you won’t have any desperation. Only some curiosity. Curiosity to find out whether or not can follow your rules or not.

And this will definitely increase your attraction.

mindpersuasion.com