I read an interesting book awhile back about memes.

Ideas that spread from person to person.

They are kind of like “genes” in that they replicate, and as they do so, they tend to morph and evolve, just like genes.

What was interesting was some of the reasons that memes spread.

Truth is NOT one of the main reasons.

We believe memes because they are easy to understand, they make us feel “in the know” and a few other reasons.

A famous example is a young female anthropologist from England a couple hundred years ago.

She wanted to make a name for herself, so she visited some islands in the South Seas by herself.

The natives figured she was pretty naive, so they “took the piss” as they say.

They told her a bunch of made up stuff, just to have fun.

She came back and had these tales of these mythical people in the South Seas where everybody had sex with everybody.

(Kind of like in high school, when dudes brag about how much action they get, compared to now much they REALLY get).

For a while, talk of this mysterious “open sex” society in the South Seas was all the rage in upper society.

Especially when talking about nubile young “island girls.”

(Thurston old chap, have you heard? That island in the South Seas where EVERYBODY has sex with EVERYBODY?)

A few older, more experienced anthropologists (who had studied plenty of societies and suspected something was wrong) decided to go and have a look for themselves.

And sure enough, when they just observed their behavior (instead of asking the guys, “how often do you get laid?”) they found it was all nonsense.

Funny thing was, that after they came back and published their official report, the myth continued.

For over a hundred years. Even today, people still think there are mythical “island sex parties” somewhere.

Not because they are true, but because we WANT to believe it.

Plenty of these myths still exist.

Not because they are true, but because we LIKE to believe them.

One myth that exists in the world of sales, persuasion and seduction is you have to have a super charismatic personality.

That you have an ultra strong frame.

That you have to know all kinds of advanced language patterns.

When in reality, the opposite is true.

The more you can FORGET about yourself, the more you can OPEN the other person.

And get them to do anything.

Click Here To Learn More