Tag Archives: Pizza

Step By Step Only Goes So Far

The Secret Pizza Crust Strategy

When I was in high school I worked at a pizza place.

It wasn’t a chain, there was only one.

And they made everything fresh. They had this big mixer in the back room they’d use to make the dough.

When we made the pizza crusts, we always started with a big round ball of dough that had been put in a specially controlled fridge so it would rise correctly.

We would first pound the dough, and then actually toss it into the air.

Not for show, but because it was the easiest.

If you took two people, one guy with a ball of dough and a big rolling pin, and another guy who would pound it and then spin it, the pounding spinning guy would win every time.

Not only that, but spinning it made for the perfect crust.

If you rolled it, the thickness would be uniform.

But if you tossed it, the thickest parts would be on the outside.

And as my boss explained to me, the secret of a good pizza was good crust. And that started with good dough.

He had this secret recipe for his dough.

I had to work there a year before they let me make the dough.

Not because it was complicated, but because he wanted to keep his recipe a secret.

He’d spent a lot of time and money trying to fine tune this super delicious dough recipe.

Now, pizzas are pretty simply. You can get them anywhere.

But a really GOOD pizza is hard to find. Almost so good that when you find one, you want to keep it secret.

But here’s the REAL SECRET of that guy’s dough.

Sure, the ingredients themselves, but HOW he found it.

He didn’t learn it in school.

He didn’t look it up on the internet.

He didn’t go to a pizza dough seminar.

He did a lot of trial and error, and a lot of slow, careful experimentation.

Now, that was a long time ago. But I still remember, to this day, how I felt when I was “let in on the secret” of how to make the dough.

It was simple, easy, the ingredients weren’t that mysterious.

Now, if I started my own pizza place, by copying him, would it have been the same?

How would I have advertised it?

A top secret recipe that I stole from my competition?

That probably wouldn’t work very well.

There’s only ONE of every big brand. Sometimes two, but that’s about it.

You can copy others, and hope you get “similar” results.

Or you can get to work on discovering your own secret.

One that NOBODY knows but you.

Will it be easy? No.

Will it take a while? Yes.

Are you guaranteed success? Unfortunately, no.

But the more you continue to SEARCH for and BUILD your secret, the more likely you’ll FIND IT.

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Take Your Time

How To Build Your Legacy

I’ve always been a fast eater.

Only when I have a specific reason to eat slowly do I do so.

Once when I was in college, me and couple buddies ordered some pizzas.

We made sure we each paid an equal amount, and we divided the slices before anybody took a bite.

For some reason, it became a battle of wills.

Who could eat the slowest.

We all wanted to be the “last man standing.”

The guy who had once slice left while everybody else was finished and still hungry.

(Our appetites had been, ahem, “enhanced”)

Once when I was in high school, I was lifting weights in the garage with my older brother.

He was doing the sets really, really fast.

I asked him why, and he said he wanted to hurry up and get them over with.

Most of us live our lives like that. We power through good things as fast as we can.

But we also power through bad things as fast as we can as well.

There’s no shortage of “quick” books and systems.

Get rich quickly. Lose weight quickly. Find your dream partner in ten minutes or less.

In fact, so many people spend their entire lives trying to do things quickly, but never get squat.

There’s a reason that story about that slow turtle has been around so long.

Now, I’m not saying to do everything as slow as possible. That would suck. Lines at the supermarket would take forever.

But some things are much better with a LONG view.

Like if you were practicing an instrument as a hobby. Not because you wanted to be world famous by next Tuesday, but because you enjoyed doing it.

You would realize that if you slowly improved your skills, in a few years you’d be REALLY good.

(But even then you’d likely buy a few courses called “Learn The Guitar in One Weekend”)

One of the most important skills you can develop is communication.

How you can take those ideas in your brain, put words to them, so they’ll end up in other people’s brains.

Not just passively, but they’ll be put inside other people’s brains where all their GOOD IDEAS go.

Instead of just spitting out a bunch of words so they say, “Hmm, that’s interesting,” and then forget everything you said, they’ll think about it for a long time. It will become part of THEIR ideas. That idea that started in YOUR head, will end up in a LOT OF OTHER people’s heads.

This is how you make an impact on Earth. This is how you build your career, your business, your relationship.

Instead of being just another guy or gal yammering away, people will take YOUR ideas as the real deal.

Because HOW you present your ideas is JUST AS important as the idea itself.

And when you take the time to practice consistently, five, ten minutes a day, you’ll be creating a POWERFUL life.

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