Tag Archives: Cause Effect

Hot Sauce

Salsa Means You’re Sexy

There’s all kinds of weird things that marketers know about human nature.

Especially the kind of marketers who do research on grocery store placement.

They have TONS of data, and they are constantly sorting through the data to find relationships.

For example, there’s a kind of salsa that is preferred by people who have cats, or are “cat people.”

There’s a competing brand of salsa preferred by “dog people.”

The job of the marketer is to find these relationships, and then somehow leverage them.

They show this to the various salsa companies, who know where to put the ads for the most effect.

Now, it’s easy to misunderstand these “relationships.”

It’s not like if you start eating one particular salsa, you’ll morph into a cat person.

Kind of like those goofy “relationships” they are finding in the news.

People who drink diet soda, for example, have a higher risk of certain obesity related diseases.

But the news media make it sound as if you will drop dead of you drink diet soda.

They KNOW that most people misunderstand, or don’t know, the difference between “linked” or “correlated” and “cause and effect.”

Correlation, as they say, does NOT mean causation.

In fact, it RARELY does.

But our monkey brains tend to have a hard time with this.

Evolutionary biologists suspect assuming causation where none exist was to cut down on thinking time.

Instead of our ancient ancestors having to do a regression analysis every time they saw a tiger, or an apple tree, they just used the cause effect generator in their brains to assume what they saw MEANT something.

And the more “good” or the more “bad” that something was, the stronger the cause-effect linkage was.

Of course, today, that gets in the way of a happy life.

You apply for the job, don’t get it, and assume it MEANS you’re going to end up homeless.

You talk to that cute guy or girl and they reject you, and you assume it MEANS you’re going to be lonely.

You try and fail at your business and it MEANS you are going to be working minimum wage your whole life.

The truth is that anything can MEAN anything.

Especially when you are talking about the massively shifting variables that are always present in human relationships.

Of course, if you rely on your brain’s “go-to” meanings, they’ll be pretty scary.

Because your brain’s “go-to” meanings are necessarily survival based.

But your daily interactions are not.

Luckily, you can RE-PROGRAM your automatic cause-effect generator.

So those events can MEAN whatever you want them to mean.

That means everywhere you go, you’ll find PROOF that you are getting more of what you want.

Learn How:

Emotional Freedom

Read People Like A Book

Become Cause Instead of Effect

When I was in college many moons ago, my roommate had one of those 3D pictures.

The kind that looks like noise, but when you stare at it the right way, a 3D image emerges.

For a while, I couldn’t “get it.” While all my friends did so easily.

But once you “get it” a couple of time, it’s pretty easy.

Once I was playing a game of flag football with some friends.

I was on defense, and my job was to rush in and pressure the QB.

Only on one play, I kind of froze. Not really froze, something just seemed “off” right after the snap.

Instead of running in, like I normally did, I stepped back a bit.

It turned out the other team was running a double reverse, and were counting on me rushing in, which would leave open a big hole.

As I was standing there wondering what the heck was going on, they ran the play and the guy with the ball ran right into me.

One of my teammates looked at me and asked, “you read that pretty well!”

To which I responded, “Huh?”

I suppose as often is the case, my subconscious knew what was up, but my conscious was clueless.

Being able to accurately “read” events to predict the outcomes is a pretty good skill.

There’s a saying that a small minority of people make things happen.

A slightly larger group watches things happen.

Then there’s the vast majority who stand around saying, “What happened?”

Of course, if you spend all your free time with your brain turned off staring at the pretend people in pretend situations on TV, it’s hard to be able to “read” events as they unfold.

I’ve read a few books on history, and things in real life are WAY more complicated than on TV.

Over the last couple decades, the world has changed A LOT, and will continue to do so.

If you’re planning on just coasting and hoping things work out, you may be surprised.

On the other hand, it really doesn’t take a lot of time, or effort, to increase your “people reading” skills.

This can help you move from the “what happened?” group to the “watch what happens” group.

And when you start to see things playing out, you can position yourself to either benefit, or not get pounded, like a lot of people.

Fortunately, the same exercise that will increase your “people reading” skills can ALSO significantly improve your communication skills, as well as your overall self-development.

Even if you ONLY do these exercises during commercial breaks!

If you make the commitment today, to spend only ten minutes a day, soon you’ll have skills most people don’t even know exist.

Get Started:

Covert Hypnosis