Category Archives: Charisma

Blast Their Brains With Hypnotic Love

How To Point Their Desire

All action follows the same structure.

It’s the same as any voluntary trade.

The thing we want is more valuable (as we subjectively see it) than the thing we have.

Whether you’re trading your peanut butter sandwich for an ice cream cone, or ten bucks for a happy meal, the process is the same.

You want what you don’t have more than what you do have.

If you can find somebody who is a match, they want what YOU hove more than what they have, you’ll trade.

This is instinctive.

It’s been happening since ancient tribes met other ancient tribes, and on every playground in every school on Earth.

Even when we do things, we imagine that our future state (after we do whatever we are contemplating) is going to be BETTER than our present state.

Otherwise we wouldn’t do it.

Many times we aren’t so sure. The future would be good IF we know some “bad things” wouldn’t happen. But those “bad things” are uncertain, so the probability of the future state is uncertain.

You think you MIGHT like that new restaurant, for example, but on the other hand, you might spend the time and money and it might suck.

Whenever you are persuading somebody to do something, we face the same problem.

We are trying to convince them to take some kind of action, to change their state.

The better we can do that, to convince them the new state (that we are suggesting) is better than their current state, the more persuasive we’ll be.

People that are naturally good at this (persuading people to take action) are generally pretty popular and make a ton of money.

The truth is that most of us LOVE to follow directions from somebody who knows what they are talking about.

Especially when it’s clear they’ve got OUR interests in mind.

It’s like they’re doing our thinking for us, but not in an evil dictator kind of way.

A way that shows us how safe and comfortable it is to move toward whatever it is we want.

Which means that knowing how to do this can come in VERY handy.

Coming up with a couple of stories that can increase people’s desires in whatever direction you want to point is very useful skill.

Where should we point their desires?

Anywhere you want!

Learn How:

Hypnotic Sales

Hot Buttered Popcorn

Hot Buttered Popcorn!

The first job I had selling anything was in elementary school.

Me and my buddy volunteered to sell popsicles at lunch.

It was a lot easier than I’d expected.

Selling stuff people want to buy is pretty fun.

Everybody’s generally in a good mood.

When I was in HS I worked at a movie theater.

That was also fun.

Especially when they tried and “experimental” sales method.

I was eager to try it out.

Instead of sitting there passively behind the snack counter waiting for customers, they wanted me to load up a cart of stuff and walk into the theaters.

The girl doing it hated it.

Nobody would buy anything.

But she was just standing there, waiting for people to come up.

I tried a different method.

I would push the cart up and down the aisles, yelling out whatever goofy sales pitches I could think of.

At first it was pretty embarrassing.

But pretty soon people started buying stuff.

Soon, I was sold out.

It happened over and over.

Even the people that didn’t buy stuff were entertained. Some high school kid making up lame sales pitches, yelling them out as he walked up and down the aisles.

Of course, there are many ways to sell things.

And few things are as enjoyable to purchase as popcorn on movie night.

At least, that’s now how they seem at first.

Some things we buy because we have to.

But even those purchases can be turned into something exciting.

How?

All sales (and all decisions for that matter) happen when we WANT to do something more than we WANT to NOT do something.

It’s really a matter of “either-or” at the end.

But the cool thing is there are many ways to attach things they are already excited about to whatever you want them to do.

Buy something, or give you their phone number or go somewhere with you.

All you need to do is build their general desire, and then attach that general desire to whatever you’re suggesting.

A few simple language patterns, and some spatial anchoring, you can connect any feeling to any decision.

Not only will they love doing what you suggest, but it will be a lot of fun.

Learn How:

Hypnotic Sales

Brains Brains Brains

Hallucinating Holes In Boxes

There’s a cool hallucination in physics.

It’s used in both solid state physics and quantum physics.

It’s a purposely created hallucination because it makes the math a lot easier.

For example, when studying solid state physics, they need to understand a crap ton of particles in a very small space.

But since each particle has a few variables (mass, spin, charge, etc.) the math is way too complicated.

One guy came up with the idea of instead of thinking of a box of particles (which there are a lot) to think of a box of holes.

There’s a lot fewer holes. And the holes each have zero everything (mass, spin, charge).

Turns out that describing a box filled with a few holes is a lot easier than describing a box filled with a lot more actual particles.

It works because they all know it’s a hallucination.

A purposely created hallucination just to understand the math easier.

Trouble comes when we come up with metaphors to describe underlying complex phenomenon, but we forget about it.

And we start to treat the metaphors as actual descriptions of reality.

For example, a common metaphor is “The Road is Better Than The Inn.”

But you don’t have to be on an actual road going to an actual inn to understand it to mean the process of getting somewhere (even if that somewhere is at a certain skill level) is often times better than the destination.

Sometimes we do the opposite.

Instead of coming up with metaphors to describe something, we ignore that something altogether.

We’re terrified of finding out what it REALLY is.

Kind of like when you get your bank statement in the mail.

So we ignore it.

Most of us hope that so long as nothing “bad” happens, then ignoring it is a good strategy.

It seems to be working.

But what if that which we ignore is our source of our greatest power?

Power can certainly be intimidating.

There are lot of metaphorical stories about us dumb humans biting off more than we can chew.

But what if those stories themselves are really tricks?

To KEEP us from looking?

After all, if YOU discovered your greatest power, would you tell everybody, or keep it secret?

Find Out:

Sex Transmutation

In You Is Money

What Have You Hidden From Yourself?

One time I was in Vegas with a couple of friends.

I had a sudden flash of insight, and hid $40 in my wallet.

In case I lost everything, I’d still have the $40 to buy gas with for the drive back.

Only I totally forgot about the hidden money.

(I suppose because I never lost everything).

I didn’t find that extra $40 until a few months later.

For a brief few seconds, I thought I’d been visited by the money fairy.

A lot of people do that.

Hide resources.

And then forget about them.

Sometimes for their entire lives.

They are always those stories of old people who lived extremely frugally.

Then when the authorities come to collect the body and clean up their apartment, they find stock certificates worth millions.

We always wonder if they knew they were worth millions and just chose to live an ascetic lifestyle.

Or maybe they just got into good habits, of investing wisely and consistently, and then forgot the REASON for the habit.

There’s a song from the musical “Fiddler on the Roof,” about “tradition.”

The theme is doing things just because you used to do them, without really knowing why.

The word “squirrel away” is obviously from squirrels. They collect and hide food, because they expect to USE IT later on.

But as humans, with our often confused minds, it’s easy to forget WHY we do certain things.

It becomes even MORE “mystical” when we consider that we may have made these decisions LONG before we came into this life.

If it was pretty easy for me to forget my hidden $40, imagine the kind of stuff our HIGHER SELVES might have hidden in our physical bodies!

This may be the REASON we are here.

To FIND that which we hid, long ago.

Or at the very least, to enjoy the search.

Get Started:

Sex Transmutation

Quantum Love

Both Sides Of Metaphysics

In Quantum Physics they have a metaphor called “The Great Smoky Dragon.”

It refers to the idea that at its most basic, fundamental level, the nature of reality is not measurable.

Meaning any kind of system has a lot of components.

When talking about a particle, it’s got mass, spin, charge, direction, momentum (which is a function of mass and speed).

But the MORE you know any one of those, the LESS you can know the other.

This is different than taking the temperature of a pot of hot water.

When you do that, you lower the water by soaking some of the heat into the thermometer.

But matter, at it’s fundamental level can only exist as a probability wave in some parts, and a physical entity in other parts.

It CAN be pure probability wave, but it can NEVER be wholly physical.

The Great Smoky Dragon metaphor is the idea that you can see the dragon’s head, you can see the dragon’s tail, but the middle is a vague puff of smoke.

Most people are aware of the idea that we are “not physical beings having a spiritual experience, but spiritual beings having a physical experience.”

But what if that’s not accurate?

What if that is only a metaphor, like the smoky dragon is a metaphor (which is a metaphor with a metaphor since dragons are metaphorical creatures).

What if the “other side,” we are really spiritual creatures having a physical experience, but on “this side” we are physical creatures having a spiritual experience?

One thing about metaphors if that if you start to think they are REAL, you can get into trouble.

What if your boss said that you’ve got to go and kill some dragons.

But he was metaphorically referring to taking market share from your competition.

Only you thought he was being literal, and you showed up with your dragon killing tools.

You’d look pretty silly!

They say that before you become enlightened, you have to chop wood and carry water.

And after enlightenment, you still gotta chop wood and carry water.

So what’s the point?

Maybe the point is that chopping wood and carrying water AFTER being “enlightened” is a lot better.

That’s why any kind of system should be accessible from both perspectives.

Both your “enlightened self” and your “unenlightened self” is going to need an ax and bucket.

And any other tools you use to help you succeed should address both sides.

Luckily, the energy (just like the wood and the water) that makes up both sides is the same.

Learn More:

Sex Transmutation

Supernova Of Money

Follow The Yellow Brick Road

There’s a cool story I’ve read a couple times that I recommend.

It’s called, “The Alchemist,” by Paulo Coelho, and is about a kid who wants to discover the secret of turning sand into gold (alchemy.)

It’s short, easy to read, and very metaphorical.

And like many literary metaphors, there are a lot of ways to interpret it.

It’s got a lot of common themes.

One is that the goal of alchemy is about turning sand into gold. And if you can turn sand into gold, you can get rich with a lot of work.

Paradoxically, to FIND OUT how to do that, you have to do a LOT of work.

The hero went on a journey around the world, fell in love, met lots of cool people and learned a lot of worthwhile, real money-making skills, but ignored them since he was looking for an easy way to turn sand into gold.

Finally he gave up and came home.

And found that he had a huge chunk of gold hidden under his own house.

THAT common metaphor pops up all over the place.

To go out LOOKING for something that you had the whole time.

In the Wizard of Oz, for example, Dorothy and her buddies spent all that time and energy looking for the Wizard (who really was a fake) hoping he would send them home, when all she had to do was click her heels together.

(Interestingly enough, the whole story of the Wizard of Oz is a political metaphor regarding the dangers of going OFF the “gold standard.”)

Why do so many stories have that same theme?

Of searching all over Earth for the secrets of life, only to find that we HAD them inside us the whole time?

The same stories are told because they work.

And they work because they resonate with us.

We see truth in them.

We FEEL truth in them.

It’s like that goofy expression from the movie, Repo Man:

“No matter where you go, there you are.”

And no matter WHERE you go, or WHAT you are looking for, YOUR most powerful resource is ALWAYS within you.

Perhaps we are always looking OUTSIDE because deep down inside, we FEAR our power.

The cool thing is that WHENEVER you are ready to embrace it, it will be there, waiting for you.

Learn More:

Sex Transmutation

Believe In Yourself

Who Leads Your Life?

Back in the 1800’s a couple of genius scientists made a prediction.

Their prediction was that “science” had already more or less discovered everything.

Lucky for us, they were wrong.

This is pretty common.

Before they invented railroads, most “experts” scoffed at the idea that people could travel long distances in a short time.

Even physical accomplishments, like the four minute mile were thought to be impossible.

Until Roger Bannister ran a mile in under four minutes.

Once he showed it was possible, suddenly everybody could do it.

Well, not “everybody” but you get the idea.

But the question is, why did those folks who ran a sub-four minute mile AFTER Bannister did it need to wait?

Why did they did to SEE it to BELIEVE it?

Bannister did the opposite.

He BELIEVED it first, then he achieved it.

One way is easy.

That’s the way most people live their lives.

They won’t believe ANYTHING unless they see proof.

But here’s the thing.

If you wait for PROOF that something is “possible” (or safe or whatever else you want proof of) then EVERYBODY will have that same proof.

And since MOST people will wait for PROOF, that means MOST people will only be able to do what all the other “most people” do.

And if you can ONLY do what “most people” can do, then you’ll GET the same thing that most people get.

Which, by definition, is average.

Mediocrity.

Bannister didn’t want average.

Neither did all of the scientists and entrepreneurs who kept inventing stuff even though the “experts” said everything had already been invented.

Doing that takes courage.

Doing that takes belief in YOURSELF.

Doing that requires you are capable of moving forward into uncertainty, without somebody holding your hand and showing the way.

It requires you LEAD. Not necessarily others, but your own life.

Funny thing is, even if you don’t WANT to lead others, if you lead yourself, plenty of people will follow.

Learn How:

Entrepreneurial Mind

Jam Your Brain

Are You Close To A Breakthrough?

Some skills are highly specialized.

Others are very general.

Since our mind-body systems have to follow the laws of economics, we have to maximize our efficiency.

The most “expensive” part of our body is our brain.

By weight, it burns more calories than every other part.

So there a lot of “efficiencies” built in.

Thinking patterns that save on energy.

Sometimes these help, sometimes they don’t.

They help when we learn something enough so that we can do it without thinking.

Unconscious competence.

Other things, like leftover instincts, can get in the way.

Irrational fears, memories that don’t help is any more.

Just like on your computer, it can help to periodically go in and clean up the junk cluttering up your “hard drive.”

One of the weird things about human creativity is that things seem super easy in retrospect, but looking forward they can seem impossible.

Inventions, for example, seem totally blatant AFTER they are invented.

But for some reason, it took a LONG TIME for people to invent them.

For example, something like a stirrup seems totally obvious.

Little straps attached to the saddle of a horse, so you could keep your balance.

But people fought on horseback for over a thousand years before somebody thought to invent the stirrup.

But once they did, it changed everything.

Plenty of inventions are like that.

Dead simple, yet out of reach at the same time.

Those who “stumble” across these inventions can sometimes make billions.

But even if you don’t want to be an inventor, or even a business person, being able to train your brain to see things others can’t will be very helpful.

It can also make your life a lot easier.

There may be HUGE opportunities right in front of your nose that you can’t see.

Find Them:

Entrepreneurial Mind

Play The Long Game

How To Play The Long Game

Imagine if it were only possible to imagine two days into the future.

No matter what else was going on, whenever somebody started referencing more than two days out, their voice would sound like garbled nonsense.

If you read anything that referred to anything more than two days out, it would shift into unintelligible scribbles.

If your boss told you to about a meeting next week, it would seem like he was speaking Martian.

On the other hand, if he told you about a meeting tomorrow morning, it would make perfect sense.

Actually, you wouldn’t go to work unless you got paid every other day.

If boss said anything like, “work here for a week or two and then we’ll pay you,” it would sound like, “work here for blah blah blah blah….” and you wouldn’t take the job.

Imagine if all the food you had went bad after two days.

It just disappeared or something.

Obviously, life would be horrible. You’d have to be committed to a nuthouse, since taking care of yourself under those conditions while living in a modern world would be impossible.

This goofy metaphor DOES, however, point out a very necessary ingredient in being able to live a successful life.

The more you can FEEL the results of your actions today FAR out into the future, the more likely you’ll succeed.

Imagine something as simple as weight loss.

If ALL you could tell was how the food tasted RIGHT NOW, it would be tough to eat healthy.

On the other hand, what if every bite of junk food you took came with a VERY REAL image of the results in two, three, five or even ten years.

For example, imagine each time you took a bite of a Big Mac you had a vision of having a heart attack, along with the actual chest pains.

And each time you took a bit of something healthy, you got a vision of yourself with a chiseled body in mirror, along with actually hearing the voice of sexy people whispering, “Nice body, baby!” in your ear.

You might even say that when it comes to building a successful life, the ability to weigh the impact of your actions you consider today ON your distant future is the most important.

They say that this was the shift that made ancient humans shift from hunting to gathering.

After all, hunting is very dangerous. Farming not so much.

But if you’re a hunter, you can kill and eat something TODAY.

If you’re a farmer, it takes a LONG TIME to get going.

Luckily, building in this skill, of developing a LONG VISION, to help you choose the best actions to take, is easy.

And like any other skill, the more you practice, the better you’ll get.

Get Started:

Entrepreneurial Mind

Who Ordered The Brains?

The Structure Of Success

When I was a kid I love science.

Still do.

So when it came time to choose a major, I chose physics.

For a while, everything was pretty cool.

Until I hit those upper division classes.

With really difficult math.

At first I freaked.

I didn’t know if I could handle it.

I almost changed my major.

But I finally decided to stick with it.

And by going really slowly, and spending a lot of time studying, I finally managed to escape with a degree.

And once I figured out the “trick” to learning difficult math, it was easy.

Not easy, easy, but easier than I thought.

Before, I would listen to lectures, do the homework, and that was it.

And them cram for a couple hours before the exams.

But with those upper division classed, I had to change my strategy.

I found myself spending a few hours each weekend.

I needed to in order to keep up.

But once I got the “rhythm” it was normal again.

Meaning I didn’t worry, I just had to “re-calibrate” my studying frequency and duration.

And every other class after that was the same.

Since I’d learned the “study structure” of one class, I could apply it to all classes.

I’ve found the same thing is true in a lot of areas.

Once you step back and look at the “structure” you can apply the same “structure” to other things.

Kind of how you learn to ride one bike, you can pretty much ride all other bikes, so long as they have the same structure.

This is how our brains are wired. This is why we can live anywhere on Earth, even back before electricity and even agriculture.

Finding food, shelter, and staying away from dangerous animals has a similar structure.

Do it near the equator, you can do it at the north pole.

Sure, the content is different (predators, food, shelter) but the structure is the same.

Learning anything, skills, subjects, communication strategies, once you get the structure down, you can repeat it as often as you like.

Learn How:

End Self Sabotage