Tag Archives: Communication

Wrap Their Minds In Mystery

The Wall St. Journal Pattern

One of the longest running sales pages was for the Wall Street Journal.

The same ad ran for nearly twenty years.

Why was it so successful?

It told a simple story.

Once upon a time there were two guys.

Both had the same degree. They both lived in the same sized town.

But one guy was ultra successful, while the other guy was average successful.

Why?

One had access to information the other guy didn’t.

Which meant one was able to see things, predict changes, take advantage of situations and opportunities, while the other guy didn’t.

The information, of course, was the one guy’s subscription to the Wall St. Journal.

Think about your favorite commercials on TV.

Very few of them are of some goof standing there saying, “I’m an expert and I recommend you try brand X!”

They’re usually a short story of some type.

Or if not a story, a short scene within a story.

The most famous commercials are serialized stories, with each commercial an unfolding of the tale.

Why do we love stories so much?

Think back to before we humans invented society.

They’d go out hunting, and then come home for the night.

Sit around the camp fire and talk.

What would they talk about?

Who knows, but judging by the plethora of mythology around the world, they probably told each other stories.

About heroes and monsters and angels and devils.

Humans are hard wired to not only enjoy stories, but to tell them, and resonate with them.

Which means no matter what idea or message you’d like to convey to somebody else, if you can wrap it in a story, it will be much more effective.

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Hypnotic Storytelling

Scary Forests

Raining Buckets In Their Brain

Language is a funny thing.

Written language has only been around for a few thousand years.

Spoken language maybe a hundred thousand.

Nobody’s really sure, since there was no way to record when people started speaking.

They can only guess.

Interestingly, this is also why we can’t really pinpoint when phrases were invented.

We can only look back and see when they appeared in print.

Even this is iffy, since lots of books and newspapers were printed and that was that.

If the actual paper or book isn’t around, we have no way of knowing exactly WHAT phrases were used.

So when researching phrases like, “Raining cats and dogs,” there’s no way to KNOW when it started being used that way.

Sure, there are plenty of interesting theories, but since things are spoken for a LONG TIME before they are written down, even the guy who first WROTE, “raining cats and dogs” maybe didn’t know why it meant that.

Only that it meant that.

This is an interesting subject for linguistics.

They can actually test whether we think of a phrase as a singular thing, or as a collection of things that mean something else.

They flash words and sentences, and by recording how quickly (or slowly) our facial expressions and other non-conscious behavior responds, they can tell if we need to TRANSLATE that phrase into a meaning or if we IMMEDIATELY take in the whole phrase to “mean” something.

Like the phrase, “kick the bucket.”

We interpret that phrase the same way we interpret the word “die.”

Linguists have a theory that when most people associate a phrase (like “kick the bucket”) with a single meaning (die) then it’s part of the common language.

Once it gets to this point, nobody needs to know WHY it means what it does.

Of course, that doesn’t keep us from having fun guessing.

The cool thing is that this is just as true for each WORD in our language.

Nobody knows when or how or why the sounds were put together to mean certain things.

All we need to know is that when we make these certain sounds in certain orders, we will conjure certain ideas in the brains of other people.

Which is pretty cool when you think about it.

(Which most people don’t).

By taking the time to learn how to put words and sounds together, you can purposely create some amazing ideas in other people’s heads.

And since YOU’LL be the one making those crazy ideas in their mind, to them it will seem like you’ve got super powers of mind control!

Street Hypnosis

Angry Bear

Word Juggling Tricks

One curious thing about how our brains work is the order in which things are processed.

They’ve done a few experiments that suggest our conscious minds are more of a follower than a leader.

There’s the common conception that our conscious minds are the captains, and our subconscious is the ship.

But that may be backwards.

At least sometimes.

For example, they do certain tests, and while they do the tests, they look at where our brains are “lighting up.”

They do something that will cause a “stimulus-response” effect.

But many times we respond BEFORE the conscious part of our brain lights up.

Some even believe that our conscious minds are “devices” that exist to make up logical sounding reasons about our behavior.

On the other hand, we do things like play chess and set and achieve goals.

These require a lot of conscious forethought.

Maybe we can only plan to plan.

Meaning we have to “get ready” to think consciously.

Like if somebody walked up to you on the street with a game of checkers halfway through, and asked you to move, you might wonder if you stepped into the Twilight Zone.

But when your friend surprises you with the statement, “Hey, how about a game of checkers?”

You switch in to “pre-thinking” mode and start playing.

But the funny thing is you can use words like camouflage.

Like some insects have figured out how to look like tree bark so they don’t get eaten.

You can use words that “sound like” they are sending your listener into “pre-thinking” mode.

But they really send them into “dude, what?” mode.

They hear the beginnings of what “sounds” like a request for a conscious thought.

But then end on something differently.

You can do this for laughs, or you can grab hold of their brains and slip in any idea they want.

And then get them to forget they just talked to you.

The thing about language is most people don’t EVER think about HOW they use it.

But it’s pretty simple.

And pretty fun.

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Look Into The Future

Discover Your Inner Vastness

In mathematics, there are two kinds of progressions.

Linear and geometric.

Linear (or arithmetic) progressions are series of numbers that increase in the same interval.

If you graphed them, they would go up in a straight line.

On the other hand, geometric progressions increase in the same proportion.

They go up a lot quicker.

The MORE they go up, the MORE they go up.

Your muscles can be thought of as arithmetically increasing in size and strength, up to a certain limit.

Meaning if you started doing pushups, the amount of pushups that you could do each day would go up in more or less a straight line.

Maybe you’d do ten, then twenty, then thirty, etc.

And once you got to an upper limit (maybe a couple hundred or even a thousand if you were a professional pushup athlete) the increases would level off.

Your brain, on the other hand, or rather the information IN your brain, can go up without any limits.

Sure, there ARE limits, but they are not based on the configuration of your brain.

You’ve only got so much time in the day, you need to do other things, (sleep, eat, take showers, etc), AND your life (at least this one) has a finite number of days.

But even if you were rich, you could afford a massive and continuously updating library of information (as well as professional tutors) your brain would NEVER get full.

This means no matter HOW MUCH you learn through the course of your life, you will always UNDER-UTILIZE your brain.

Most people don’t learn ANYTHING after school, except how to use the latest app, or the bare minimum to do at work and still get paid.

This is like having the world’s most powerful super computer ALL TO YOURSELF and using it to watch cat videos on YouTube.

Just like doing more pushups will help you do more pushups, learning will help you learn.

Especially when you step back and learn HOW to learn more effectively.

Even if you’re totally happy with your life, and see learning new things as a HOBBY, it will make life FEEL much more rewarding.

Because once you REALLY understand just how VAST your mind is, you will ALWAYS feel like you’re on the edge of a great discovery.

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Super Learning

Are You Shuffling Life Away?

A long time ago, Mother Nature had to make a decision.

When it comes to animals, we all have our own “selling points.”

Zebras have stripes. Tigers have teeth, skunks have stripes and a horrible stench.

We humans have our big brains.

Which gave Mother Nature a bit of an issue way back in the day.

Our brains were getting so big, it was getting kind of hard to be born.

If you compare all the other mammals, and how long they spend as “kids” vs. “adults,” we humans take a LONG TIME to “grow up.”

That’s because in order to be born “fully formed” our hips would have to have gotten really wide. Too wide to walk on two legs.

That was Mother Nature’s dilemma.

Either be born more fully formed, but not be able to walk upright, or keep our two legged advantage, and be born significantly LESS than fully formed.

And that’s what happens.

We are born with a pretty “empty” hard drive.

Sure we have a lot of “instinctive” programs, like getting hungry, being afraid of certain things, getting sexually attracted to certain people.

But we also have TONS of learning ability.

Something that ALL OF US are UNDER utilizing.

This is the one thing that we can NEVER maximize.

You’ll NEVER get to a point where you know EVERYTHING.

You can spend your entire life (or even two or three lifetimes if that were possible) and you would even scratch the surface of what there was to know.

Add skills and abilities into the mix, and you could spend your ENTIRE LIFE on self development, and NEVER learn out of new stuff to learn and figure out or even create.

Yet, most people figure once school is done, then it’s “same old same old,” every day, until you die.

(The “Soft Parade” as Jim Morrison described).

Slowly shuffling towards the end of our lives.

It doesn’t have to be that way.

Just spend a few minutes a day learning something new.

Pretty soon you won’t be able to stop.

THAT is when life becomes exciting.

Get Started:

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Castles In Their Mind

Thought Extraction Technique

Once I was at a movie theater, I went there on the spur of the moment.

I had no idea what any of the movies were about, so I asked the guy selling tickets.

He gave me a quick rundown, and made a suggestion.

I took it and was satisfied.

Asked-for advice, when given genuinely, is usually very helpful.

On the other hand, few of us like unasked for advice.

The reason has to do with the presuppositions that go along with the advice.

The main presupposition is that the person giving the advice knows more about the situation than the person receiving the advice.

Imagine you were standing in front of a movie theater, trying to decide which movie to see.

Only you had plenty of information on all the different movies.

You were just debating which of them you wanted to see the most.

Then some voice comes out of nowhere and says, “Don’t see X, it sucks.”

Now, depending on WHO said that, and what they looked like, how the behaved, etc, you might take their advice, you might not.

But YOU would still want to choose whether to take their advice or not.

Which means now you’re choice is MORE complicated, especially if the person giving the advice is not your “type.”

Whenever two people talk, it’s like there’s a battle of ideas. A contest of thoughts.

The ideas in your head, and the ideas in their head.

Asking for their ideas and comparing them to your ideas is one thing.

But having them try and FORCE their ideas into your brain (which is essentially what we do when we give unasked for advice) is not so friendly.

Doing the opposite, however, is a LOT of fun.

Instead of putting YOUR ideas into their mind, take THEIR ideas and expand them.

Most people have vague desires, wants, wishes, etc.

But instead of trying to match your specific advice to their vague desires, do the opposite.

Take their vague desires, pull them out of their head, and make them bigger, brighter, more specific.

IF you use ONLY their words and ideas (to make their ideas bigger and more specific) it will have a pretty cool effect.

They’ll feel REALLY GOOD, and they’ll associate those really good feelings with you.

You can use this with pretty much ANYBODY.

Friends, bosses, children, clients. Even people you’ve just met.

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Conquer The Earth

Do You Use Genghis Khan Sales Strategy?

I read an interesting history book a while ago.

The author had a different take than most authors.

Most history writers focus on events and people, and people’s intentions.

But this guy was different.

He had a couple theories that the actual people involved in history had much less of an impact than most people give them credit for.

For example, many people consider Genghis Khan one of the greatest conquerors of all time.

However, what’s not usually known is that while he and his use horseback army were sweeping across the Earth, conquering villages and cities, that area of the world had unseasonably wet summers.

Once in a thousand years unseasonably wet.

Which meant a lot MORE stuff grew after the rains stopped.

Which for Genghis and his boys, meant there was a lot MORE fuel for their horses.

Allowing them to ride a lot further, and support a lot more of them.

Another idea this guy had was the bulk of human inventions were created for two very important reasons.

To make things easier and safer.

Since humans are scared and lazy, the safer something is the better.

And the easier something is the better.

Using these two “paradigms” (that humans are scared and lazy, and geographic and weather conditions played a huge role) history is pretty easy to understand.

Which is a pretty good model to work from.

At least the “lazy part.”

The greatest inventions of humankind were done to make things easier. So we could be lazier.

Air travel, microwaves, Internet shopping, all fantastic for lazy people.

Communication is the same way.

You can do it the easy, lazy way, or you can do it the hard, dangerous way.

The hard, dangerous way is the “hard sell.” Even if you aren’t selling, that’s what most people use.

It’s a contest of “ideas” and whoever can present their “idea” the strongest usually wins.

Kind of like Genghis and his boys showing up with thundering hooves and thirst for blood.

On the other hand, you can use the lazy way. The safe way.

Just sit back and pull out the other person’s desires.

If you make them big and bright enough, using the other person’s words and ideas, they’ll “stick” to anything.

Which means YOU won’t have to do any work at all.

THEIR desires will do all of the heavy lifting.

And they’ll LOVE it.

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Get Them Swooning Over You

Attach Their Desires To You

Economics is called the “dismal science.”

And it’s called that for a lot of reasons.

One is that it forces one to ask the question, “at what cost?”

Politicians HATE this question. Their whole angle is to promise us the moon and never have to worry about paying for it.

Another reason economics is called the “dismal science” is it forces us to understand something about human nature, and human action.

And that is that ALL HUMANS have unlimited wants, needs and desires.

But we’re all stuck on this planet with limited resources.

So figuring out how to best distribute those limited resources to us greedy humans is the billion dollar question of all time.

And as I’m sure you know, if you can get MOST of what you want, you’re doing pretty good.

But this presents a fairly unique opportunity.

Especially for somebody interested in learning language patterns and communication strategies to bring out the BEST in people.

How’s that?

Because using the truth about people from the “dismal science,” you KNOW that inside EVERYBODY you’ve met, and EVERYBODY you will meet, are those UNLIMITED wants, needs and desires.

All you’ve got to do is get them talking about them.

Since they are ENDLESS, you can get them pretty excited.

Ideal futures, dream jobs, dream careers, dream boyfriends or girlfriends, dream houses.

Just get them to open up about their ideal future, tap that vast UNLIMTED resource of wants, needs and desires, and they’ll feel better than they have in a LONG TIME.

Most people pass judgement, give advice, tell people why they’d better be careful, etc.

But when YOU come along and ONLY ASK about those unlimited wants, needs and desires, they’ll feel fantastic.

And they’ll associate that fantastic feeling with YOU.

They won’t think, “Hmm, this guy’s going to help me get that dream house.”

It’s more like advertising. When they put a bikini girl next to a car.

Nobody thinks, “hmm, if I buy the car, I’ll get the girl!”

They just have an UNCONSCIOUS association between the girl and the car.

Equally strong will be the unconscious association between their BIGGEST DESIRES and YOU.

(Or whatever you happen to be selling or recommending or suggesting).

All you’ve got to do is turn off your inner “advice giver,” ask the right questions and watch them light up like crazy.

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Island Lovers

Seductive Mind Myths

I read an interesting book awhile back about memes.

Ideas that spread from person to person.

They are kind of like “genes” in that they replicate, and as they do so, they tend to morph and evolve, just like genes.

What was interesting was some of the reasons that memes spread.

Truth is NOT one of the main reasons.

We believe memes because they are easy to understand, they make us feel “in the know” and a few other reasons.

A famous example is a young female anthropologist from England a couple hundred years ago.

She wanted to make a name for herself, so she visited some islands in the South Seas by herself.

The natives figured she was pretty naive, so they “took the piss” as they say.

They told her a bunch of made up stuff, just to have fun.

She came back and had these tales of these mythical people in the South Seas where everybody had sex with everybody.

(Kind of like in high school, when dudes brag about how much action they get, compared to now much they REALLY get).

For a while, talk of this mysterious “open sex” society in the South Seas was all the rage in upper society.

Especially when talking about nubile young “island girls.”

(Thurston old chap, have you heard? That island in the South Seas where EVERYBODY has sex with EVERYBODY?)

A few older, more experienced anthropologists (who had studied plenty of societies and suspected something was wrong) decided to go and have a look for themselves.

And sure enough, when they just observed their behavior (instead of asking the guys, “how often do you get laid?”) they found it was all nonsense.

Funny thing was, that after they came back and published their official report, the myth continued.

For over a hundred years. Even today, people still think there are mythical “island sex parties” somewhere.

Not because they are true, but because we WANT to believe it.

Plenty of these myths still exist.

Not because they are true, but because we LIKE to believe them.

One myth that exists in the world of sales, persuasion and seduction is you have to have a super charismatic personality.

That you have an ultra strong frame.

That you have to know all kinds of advanced language patterns.

When in reality, the opposite is true.

The more you can FORGET about yourself, the more you can OPEN the other person.

And get them to do anything.

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Truths Are Deeper Than We Realize

Secret Girl-Getting Quality

One thing many people confuse is cause and effect.

If we humans see two things happening, one after another, we’ll assume the first thing has something to do with the second thing.

They’ve even done studies where they look at babies, (less than a year old) and watch how they watch blips move around on a computer screen.

The two blips are made by two separate programs.

But the kids think they’re connected. They turn one of them off, and the kid gets all freaked out, as if something’s wrong.

They believe we have “cause-effect” generators in our brains.

It somehow made us think more quickly back in our evolutionary days.

But in modern society, we often get cause and effect confused.

One way the media likes to play us is to say things are “linked.”

Like they’ll say “diet soda is linked to obesity” knowing it will make for an interesting headline.

They know that most people will understand it to mean diet soda CAUSES obesity.

But linking doesn’t really mean anything.

Sure, people that are obese tend to drink diet soda.

But that doesn’t mean diet soda CAUSES obesity.

Another common way this confuses us is when many hot girls tend to end up with rich guys.

So we assume girls only go for guys that have money.

This is absolutely NOT TRUE.

All you need to do to disprove this common belief is find a hot girl with a rich guy that she absolutely CANNOT STAND.

If having money “caused” attraction, then she’s always be attracted.

There must be something else going on.

There is.

Girls are attracted to guys with a certain quality.

A certain quality that SOMETIMES translates into money, sometimes not.

But because our economy is so messed up, a lot of guys WITHOUT that quality can GET a lot of money. Think of goofs like Zuckerberg.

Not you’re typical “alpha male.”

The good news is that quality is EASY to develop, whether you have money or not, want money or not.

And when you HAVE that quality, you’ll have something ALL women are looking for.

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